Advances in Consumer Research
Issue 2 : 1509-1514 doi: 10.5281/zenodo.18885424
Original Article
The Technological Renaissance Of English Studies: Integrating Artificial Intelligence In Indian Higher Education For Linguistic, Literary, & Professional Excellence
1
Assistant Professor, DES’s Shri Navalmal Firodia Law College, Pune
Abstract

The higher education landscape in India is currently navigating a period of unprecedented transformation, characterized by the convergence of traditional humanities disciplines with advanced computational capabilities. As of 2025, the All India Council for Technical Education (AICTE) has formally declared this as the ‘Year of Artificial Intelligence (AI),’ signalling a national commitment to embedding AI across the entire educational ecosystem.  This institutional pivot is not merely a technical upgrade but a fundamental reimagining of, how English language and literature are taught, assessed, and utilized for professional advancement. The integration of AI into English departments is a response to both the mandates of the National Education Policy (NEP) 2020 and the organic adoption of these tools by the student population, where recent surveys indicate that approximately 86% of students already utilize AI for tasks ranging from summarizing readings to building professional resumes. The present paper is an attempt to explore the evolution of literary pedagogy from static text to interactive data, character simulation & human-machine dialogue, computational text analysis & sentiment analysis for transforming ELT & professional communication along with phonetic training to neutralize mother tongue influence. The paper would also focus on how AI powered systems can be utilised to rectify errors quickly replacing traditional model of evaluation for faster, accurate & comprehensive feedback by practicing adaptive & proctored platforms for assessment for an automated grading of digital & handwritten content. The advent of AI has created new career paths in prompt engineering, narrative design & AI content strategy. The present research is also going to introspect the entrepreneurial ecosystem, ethical & pedagogical dilemmas in HEI in India.

 

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