Advances in Consumer Research

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Research Article Open Access

Aesthetic of Consumption: A Review of Sensory Branding and Visual Semiotics in Consumer Experience

Dr. Sunita Kumar ,

Dr. Jimmy Thankachan

Issue:5 : 1068-1083

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Research Article Open Access

Neuro Marketing as a Marketing Synergy: The Science of Consumer Choice

Prakhar Trivedi ,

Prof. Poonam Vij ,

R. Karthi ,

Yatika Rastogi ,

Dr. Govind Prasad Goyal ,

Dr. Sunil Kishtwal ,

Ms. Nishtha Batheja

Issue:5 : 1000-1003

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Research Article Open Access

A Study on Labour Welfare for Private Company Workers in Karur.

Dr. Indumathi N ,

Mr. V. Muruganandham

Issue:5 : 991-994

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Research Article Open Access

Activity Theory Approach to Customer Relationship Management and Customer Satisfaction in Retail Industry

Dr. Farhana Islam

Issue:5 : 1059-1067 doi: 10.61336/acr-25-05-08

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Research Article Open Access

Impact of the Ayushman Bharat-Pradhan Mantri Jan Arogya Yojana (Ab-Pmjay) to Reduce the Financial Cost on Ayushman Card Holders in India

Dr. Ombir Singh ,

Dr. Rahul ,

Mr. Anmol Kumar

Issue:5 : 1004-1009

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Research Article Open Access

Impact of Socio-Economic Factors on the Business Performance of Women Homepreneurs in Puducherry State

Ms. K. Kalaivani ,

Dr. L. Mothilal, Professor

Issue:5 : 995-999

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Research Article Open Access

Educating the Sustainable Engineering Technologists: Aligning Technical Training with Evolving Consumer Expectations in the Built Environment

Chee-Ming Chan ,

Alina Shamsuddin ,

Azeanita Suratkon ,

Suhadi Cholil

Issue:5 : 982-990

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Research Article Open Access

Effect of Nurse-Led Intervention on Clinical Outcome Among Antenatal Mothers with Pregnancy Induced Hypertension (PIH) Visiting Gynae OPD of a Tertiary Hospital

Simran ,

Kanchan Bala ,

Shobha Masih,

Upma George,

Laxmi Kumar

Issue:5 : 1010-1013

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Research Article Open Access

Predictive Analytics in Supply Chain Management: The Role of AI and Machine Learning in Demand Forecasting

Hatim Kagalwala,

G V Radhakrishnan,

Irshadullah Asim Mohammed,

Rishi Reddy Kothinti,

Nirzar Kulkarni

Issue 1 : 142-149

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Research Article Open Access

Consumer Trust In Digital Brands: The Role Of Transparency And Ethical Marketing

S. Md. Shakir Ali,

T Dakshinamurthy,

Pratik Priyadarshi,

Monika Mittal,

Nandhakumar S,

K. Sanjay

Issue 1 : 106-114

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Research Article Open Access

Leveraging AI for Personalized Employee Development: A New Era in Human Resource Management

N. Madhumithaa,

Aarti Sharma,

Sai Krishna Adabala,

Shabnam Siddiqui,

Rishi Reddy Kothinti

Issue 1 : 134-141

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Research Article Open Access

Cognitive Biases in Digital Decision Making: How Consumers Navigate Information Overload (Consumer Behavior)

S. Md. Shakir Ali

Issue 1 : 168-177

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Research Article Open Access

The Weekend Effect in Crypto Momentum: Does Momentum Change When Markets Never Sleep?

Nidhi Kumari ,

Dr. Pratibha Wasan ,

Dr. Bhaskar Chhimwal

Issue 4 : 4165-4174

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Research Article Open Access

The effect of AI in fostering customer loyalty through efficiency and satisfaction

Mohd Arif Hussain,

Ashfaq Hussain,

Mohammed Arshad Ur Rahman,

Mohammed Irfan,

Syed Dawood Hussain

Issue 1 : 331-340

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Research Article Open Access

The Influence of Emotional Intelligence on Employee Engagement and Productivity

P Anand Kumar,

M Vaishnavi,

Sinduja R,

Nithya D,

Sripriya V,

S Jaishree

Issue 1 : 86-93

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Research Article Open Access

AI-Powered Personalization in E-Commerce: Consumer Perceptions, Trust, and Purchase Decision-Making

Dr Ritesh Kumar Singhal ,

Dr Bhautik Alpeshkumar Patel ,

Dr Mayank Singh ,

Mr. Chatan Khanna ,

Gabriel Ayodeji Ogunmola ,

Yogesh H. Bhosale

Issue 4 : 3779-3786

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