Advances in Consumer Research is an international, peer-reviewed scholarly journal dedicated to advancing knowledge and understanding of consumer behavior, consumer psychology, marketing strategy, and related interdisciplinary fields. The journal provides a platform for the dissemination of high-quality research that explores the processes, determinants, and outcomes of consumer decision-making in diverse social, economic, cultural, and technological contexts.
The journal welcomes contributions that examine consumer attitudes, perceptions, motivations, preferences, purchasing behavior, and consumption patterns. It also encourages research addressing economic and econometric models of consumer behavior, digital and social media marketing, branding, customer relationship management, retailing, market analytics, sustainability, consumer welfare, and public policy implications.
By integrating perspectives from marketing, management, economics, psychology, sociology, data analytics, and behavioral sciences, the journal aims to foster innovative insights that contribute to both academic theory and practical applications. The journal seeks to bridge the gap between research and practice by publishing studies that offer evidence-based recommendations for businesses, policymakers, and other stakeholders.
Advances in Consumer Research publishes original research articles, systematic reviews, meta-analyses, theoretical papers, case studies, and emerging research reports. The journal serves as a valuable resource for academics, researchers, industry professionals, policymakers, and practitioners seeking to stay informed about the latest developments, trends, and innovations in consumer research and related disciplines.