Advances in Consumer Research
Issue 5 : 416-419 doi: https://doi.org/10.5281/zenodo.20338059
Original Article
The Rise Of The Gig Economy Redefining Total Workforce Management And Hr Policy In India.
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1
Assistant Professor, Department of MBA, DMS UCEK, JNTUK, Kakinada, A.P., India.
2
Asst. Professor, Dept. of MBA, Pydah College of Engineering, Kakinada, A.P., India.
3
Assistant Professor, Department of Food Technology, JNTUK, Kakinada, A.P., India
Abstract

The gig economy has emerged as a transformative force in India’s labour market, reshaping traditional employment structures and influencing organizational workforce strategies. The growing adoption of digital platforms and technology-enabled employment has accelerated the shift from permanent jobs toward flexible, project-based, and independent work arrangements. This transformation has significantly impacted Total Workforce Management (TWM), requiring organizations to integrate permanent employees, freelancers, contract workers, and platform-based workers within a unified workforce framework. The present study examines the influence of the gig economy on workforce management practices and the changing role of Human Resource (HR) policies in India. The study adopts a descriptive research design and relies on secondary data collected from journal articles, government reports, policy documents, and recent academic literature. The findings indicate that organizations are increasingly implementing flexible HR practices, digital recruitment systems, skills-based workforce planning, and performance-oriented management approaches. However, challenges such as social security gaps, employment instability, and regulatory concerns continue to affect gig workers. The study concludes that future workforce sustainability depends on adaptive HR policies and inclusive workforce management strategies that balance organizational efficiency with worker welfare in India’s evolving employment environment

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