Advances in Consumer Research
Issue 7 : 409-414
Original Article
Sustainability in Tourism of Western Ghats of Karnataka- A Roadmap Approach to the Policy Makers
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1
HoD & Assistant Professor, Surana Evening College of Commerce and Management, Southend, Bengaluru, Karnataka, India.
2
Assistant Professor, Department of Commerce and Management, Dayananda Sagar College of Arts, Science and Commerce, Bengaluru, Karnataka, India.
3
Guest Faculty, BCU PG Department, Bengaluru, Karnataka, India.
4
Assistant Professor, BGS B-School, Kengeri, Bengaluru, Karnataka, India.
5
Assistant Professor, Surana College (Autonomous), Bengaluru, Karnataka, India.
6
Assistant Professor, School of Business and Management, Christ University, Bengaluru, Karnataka, India..
Abstract

The focal point of sustainability in tourism of Western Ghats of India is the crystal clear water, healthy and wealthy eco-systems, well maintained destinations, tourist attractions and natural resources. The ratio of visitors has seen an increased path since, western Ghats records for innumerable beauty of scenic nature, wild animals, variety of species of birds, animals and insects, built-in structures, architecture, heritage temples which creates an obvious curiosity in the minds of research oriented visitors, educationalists, pilgrims, Anthropologists, architects, designers, engineers, families in general and children in specific and, nature lovers. Thus, tourism in the Western Ghats has drawn an international attention and become inherently competitive since the tourists visiting to these places vary in culture and shown relatively supportive or non-negotiating kind of attitude towards the expenses involved in exploring the natural scenic places and other famous attractions like heritage temples, monuments, mosque, rivers, beaches, home stays, resorts, lodges and guest houses. The trade related investments in the tourism of Western Ghats also has seen a tremendous changes since, it attracts an investment portfolio form both domestic and international for the development of tourism and related activities since the probability of making profits out of tourism in these destinations are relatively high. Thus, the call for a sustainable elements becomes a major point of view and with the intention of the strong influence of adoptability of sustainability supported tourism mechanism, the current research paper gives an eye sight to focus on the importance of tourism in Western Ghats of Karnataka, its relative challenges to the safety of nature and other environmental concerns and thus provocation of policies to be reached to the policy makers in order to achieve the sustainability in tourism of Western Ghats in Karnataka

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