Advances in Consumer Research
Issue 2 : 1188-1201 doi: https://doi.org/10.5281/zenodo.23398526
Original Article
Examining E-Learning Quality Dimensions and Their Influence on Learner Satisfaction: an Empirical Study Using Pls-Sem
 ,
1
Research Scholar, Department of Commerce, Punjabi University, Patiala, Punjab, India
2
Assistant Professor, Department of Business Studies, Punjabi University Guru Kashi Campus, Talwandi Sabo, Bathinda, Punjab, India
Abstract

Purpose: This study seeks to analyze the influence of service, information, and system quality on e-learning quality, and subsequently assess the effect of e-learning quality on learner satisfaction in Punjab, India.

Design/Methodology/Approach: The data was gathered from a sample of 506 e-learners using purposive and snowball sampling who utilized at least one e-learning platform for a minimum duration of six months, covering test preparation, higher education, online certification, private coaching, re-skilling, correspondence courses, and language courses. A ‘structural equation modeling (SEM)’ method was used to determine the relationships among variables.

Findings: The research findings demonstrate that service quality, information quality, and system quality have an influence on e-learning quality which in turn impact learner satisfaction. The service quality, information quality, and systems quality exhibit a smaller but significant effect on the overall quality of e-learning. Similarly, e-learning quality has a medium but significant effect on satisfaction.

Research limitations/Implications: The study does not include the behavioural intention and other related variables to better understand how users behave after adopting e-learning and how they stay engaged.

Practical Implications: The results offer significant practical insights for educational organisation, universities, online content providers, and policymakers engaged in the expansion and application of e-learning initiatives.

Originality/Value: This paper highlights the determinants of e-learning quality with satisfaction combined in one model. The study further highlights the transformation in the education sector, where the decline of traditional classroom learning accelerated dependence on e-learning platforms, thereby increasing the importance of high-quality digital learning systems. Additionally, the study offers a comprehensive framework using PLS-SEM to understand learner satisfaction in modern online learning environments

Keywords
Recommended Articles
Original Article
From Corporate Social Responsibility to Consumer Preference the Mediating Role of Corporate Image and Brand Trust
...
Original Article
Digital Human Resource Management Practices, Employee Experience, and Organizational Commitment in Digitally Transforming Organizations: A Mediation Analysis
...
Original Article
Retail Investor Behaviour and Options Trading Performance in India: the Role of Behavioural Biases, Financial Literacy and Risk Management
...
Original Article
Connectedness of Agricultural Commodity Markets: An Empirical Analysis Mapping the Convergence of Social Media Marketing And E-Crm : A Bibliometric Analysis of Scopus Indexed Literature
Loading Image...
Volume 2, Issue 2
Citations
478 Views
323 Downloads
Share this article
© Copyright Advances in Consumer Research