Advances in Consumer Research
Issue 1 : 395-404
Original Article
Organic Farming In India: Growth, Production Dynamics, And Market Paradoxes
 ,
 ,
1
Academic Director, ISBR Business School.
2
Assistant Professor & Manager Centre for AI, ISBR Business School.
3
President, ISBR Business School
Abstract

Organic farming has emerged as a prominent pathway for addressing sustainability challenges in Indian agriculture; its developmental outcomes remain uneven. This study examines the trajectory of organic farming in India by analysing farmer structure, expansion of organically cultivated area, production dynamics, category-wise performance, and domestic market outcomes. Using secondary data from certification agencies and government sources, the study reveals a paradoxical pattern: while India leads globally in the number of organic producers and has witnessed rapid expansion in certified organic area, organic food production and domestic market penetration remain limited and volatile. Production trends show a strong dependence on fibre crops, particularly organic cotton, masking declines in several food crop categories. The analysis further highlights an area–production mismatch arising from certification-based reporting mechanisms and export-oriented market structures. Despite substantial production capacity, the domestic organic market remains marginal, constrained by price sensitivity, weak value-chain integration, and limited consumer trust. The study argues that India’s organic transition has been predominantly policy- and participation-driven rather than market-oriented. It concludes that sustainable growth of organic farming requires a systemic shift toward domestic market development, improved certification credibility, and farmer-centric institutional support...

Keywords
Recommended Articles
Original Article
Understanding Post-Pandemic Consumer Behavior: A Deep Dive into Mask Purchasing Willingness via the MOA Framework
...
Original Article
Assessing Employability Skills of Management Students: Evidence from Private Universities in North India
Original Article
A Comparative Analysis Of Traditional And Digital Marketing Based On Consumer Attitude And Brand Equity Preference Of Women Readymade Garments With Special Reference To Srirangam Taluk In Tiruchirappalli District, Tamil Nadu, India
Original Article
Brand Preferences Towards Maruti Suzuki Cars In Tiruchirappalli
Loading Image...
Volume 3, Issue 1
Citations
984 Views
408 Downloads
Share this article
© Copyright Advances in Consumer Research