Organic food items have gained popularity since the 1950s, although academic research in this area began in earnest only in 1974. This study uses a comprehensive bibliometric analysis to look at the evolution of organic food marketing management research over five decades (1974-2024). The analysis demonstrates a significant increase in scholarly activity following 1990, driven by increased consumer awareness, strategic marketing initiatives, and regulatory actions. Key findings emphasise significant research contributions from the United States, India, and major European countries, as well as trends in consumer behaviour, sustainability, and digital marketing. These findings highlight the importance of marketing management in increasing the market penetration of organic products. This study has broad implications for academics, policymakers, industry experts, and business stakeholders, laying the groundwork for future research and practical advances in the organic food sector
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