The growth of startups and small businesses globally has made management strategy a crucial component of business development and the pursuit of opportunities that align with the Sustainable Development Goals. The aim of this study is to review the literature on the relationship between strategy, sustainability, and international business. A review of 156 articles published in prestigious journals was conducted. Four clusters—the Indian Perspective on International Business, Global Strategy, Strategic Entrepreneurship, and Management Strategy in Organizations—highlight the study's findings. The study highlights that competitive-advantage is often built through innovation, partnerships with global institutions, and the ability to exploit dynamic capabilities. Furthermore, an effective management strategy integrates sustainability into core operations. Management strategies must address risks, foster innovation, and maintain competitive advantage. In particular, due stress on corporate social responsibility, ethics, and employee attitude in organizations are to be given. Additionally, the study makes suggestions for international business practitioners
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