Advances in Consumer Research
Issue 10 : 9-22
Original Article
Influence of Workplace Resources on Affective Organisational Commitment: An Empirical Study of Recognition, Social Support, Job Satisfaction, and Self-Efficacy
 ,
1
Research Scholar, Kerala University of Fisheries and Ocean Studies, Kerala, India.
2
Professor, Naipunnya Business School, Kerala, India.
Abstract

Affective organisational commitment represents employees’ emotional attachment to, identification with, and involvement in their organisation and is considered an important determinant of employee retention and positive organisational behaviour. The present study examined the influence of workplace resources, namely employee recognition, supervisor support, coworker support, job satisfaction, and occupational self-efficacy, on affective organisational commitment. A quantitative, cross-sectional, explanatory research design was adopted. Primary data were collected through a structured questionnaire from 326 full-time employees working in private banking, insurance, and information technology and information technology-enabled service organisations located in Kerala State, India. The data were analysed using IBM SPSS Statistics 26. Descriptive statistics, reliability analysis, Pearson correlation, hierarchical regression, multiple regression, bootstrap confidence intervals, and regression diagnostics were employed. The findings indicated that all five predictors were positively and significantly related to affective organisational commitment. The combined model explained 52.7% of the variance in affective organisational commitment, F(5, 320) = 71.20, p < .001. Job satisfaction emerged as the strongest predictor (β = .319), followed by coworker support (β = .201), occupational self-efficacy (β = .199), recognition (β = .165), and supervisor support (β = .149). The findings demonstrate that employees’ emotional attachment to organisations develops through a combination of positive job evaluations, supportive workplace relationships, organisational acknowledgement, and confidence in their occupational capabilities. The study offers implications for recognition practices, supervisory support, team climate, employee development, and retention-oriented human resource policies..

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