Advances in Consumer Research
Issue 7 : 117-125 doi: https://doi.org/10.5281/zenodo.21334995
Original Article
Impact of Blockchain Based After Sales Service and Battery Traceability on Customer Satisfaction in the Two Wheeler Electric Vehicle Market: Evidence from Bangalore City
 ,
1
Research Scholar, School of Commerce, Presidency University, Bangalore, India.
2
Associate Professor, School of Commerce, Presidency University, Bangalore, India.
Abstract

The increase in electric two wheelers in cities across India has led to new expectations about the quality of service after buying products and transparency about the products being sold to customers. The purpose of this research is to investigate how blockchain after sales service frameworks and the traceability of batteries impact the satisfaction level of customers who own electric vehicles (EVs) in Bangalore City. The study collected data from 200 registered EV owners living in different regions of Bangalore through a structured questionnaire. A quantitative research methodology was then used which included descriptive statistics, reliability analysis, correlation, and multiple regression techniques. All inferential tests were carried out at the .05 significance level (p < 0.05). The results suggest that both blockchain enabled transparency of service and traceability of batteries have a positive effect on the overall level of satisfaction of the customers. Blockchain after sale processes reduced the time to resolve grievances, increased the credibility of warranty claims and increased trust between customers and manufacturers; while the traceability of batteries contributed to a sense of safety with the product, made informed decisions about ownership and created brand loyalty for long periods of time. The implications of this research offer EV manufacturers, service aggregators, and policy stakeholders with practical insights into how they can use distributed ledger technologies to enhance post purchase customer experiences within the Indian EV market.

Keywords
Recommended Articles
Original Article
Role of Customers' Perception of Retail Formats in the Formation of Customer Satisfaction: An Empirical Study of Supermarkets in Delhi NCR.
...
Original Article
Employee Welfare Initiatives and Their Influence on Job Satisfaction and Organizational Commitment among Academic and Administrative Personnel in Higher Educational Institutions: Evidence from the Indore Region
Original Article
Usage Of Upi Transactions And Its Challenges-A Study On Generation X
...
Original Article
Navigating The Hiring, Engagement And Challenges Of Lgbtq Employee’s For Modern Hr
Loading Image...
Volume 3, Issue 7
Citations
15 Views
12 Downloads
Share this article
© Copyright Advances in Consumer Research