Advances in Consumer Research
Issue 5 : 196-205
Original Article
A Study on Health Consciousness as a Mediating Factor between Credibility and Satisfaction in Herbal Product Consumption.
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1
Research Scholar in Commerce, PG & Research Department of Commerce, Thanthai Hans Roever College (Autonomous), (Affiliated to Bharathidasan University) Perambalur 621 220 Assistant Professor of Bank Management, Shrimati Indira Gandhi College, Tiruchirappalli,Tamil Nadu
2
Assistant Professor & Research Advisor, PG & Research Department of Commerce, Thanthai Hans RoeverCollege (Autonomous),(Affiliated to Bharathidasan University) Perambalur – 621 220 Tamil Nadu
Abstract

The study examines the role of health consciousness to build satisfaction through credibility of herbal products.  Concerns regarding the elements affecting consumersatisfaction and credibility have been highlighted by the growing popularity of herbal products. The study investigates the relationship between credibility and product eminence, including sustainability, safety, purity, and storage stability. Consumer views are also greatly influenced by price sensitivity, which focus on value for money, perceived justice, and transparency. Constant access, which is defined by the availability of products in various pack sizes and through various retail channels, also enhances consumersatisfaction and trust. Consumer confidence in herbal products is increased by credibility, which is determined by factors including ingredient transparency, benefit consistency, and health organization endorsements.Furthermore, the relationship between credibility and satisfaction is mediated by health consciousness, which is fueled by knowledge of natural, chemical-free products and preventive health treatments. Research indicates that consumers who are more concerned about their health are more likely to be satisfied with herbal items that reflect their ideals.

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