The  experimental work analyzes the impact of internet advertising to consumers residing at thanjavur district. The data was obtained by means of an online survey conducted among internet savvy people from both rural as well as peri-urban regions within this area. Statistical analysis techniques including descriptive data measures along with statistical inference methods (such as correlations and regressions) are used for analyzing relationships among variables of interest e. These results indicate increased coverage as well as exposure to products due largely because of advertising on websites such as facebook where people tend also frequent these sites more often than others do. Nevertheless, it is noted from this research report too how much less credible internet advertising seems to be compared with tv advertisements; newspaper adverts; etc. Ad relevancy, advertising volume along with selection of platforms have a great impact on users’ interest towards advertisement content. Age, education level as well as occupational status also impact on these outcomes by affecting response rates from young people who have a university degree. This study shows how unsolicited advertisements are perceived by consumers like interruptions causing dissatisfaction with advertising campaigns which leads them towards adblock usage. On contrary personalized as well contextualized ads have been found out having better reception rate along with higher branding impact factor. This paper ends with a recommendation for Thanjavur’s companies targeting informative web ads on various platforms so as they can have maximum reach amongst its internet population....