Original Article
Open Access
Government Policy, Institutions and Household Adoption of Rooftop Solar in Uttar Pradesh, India: A Systematic Review and Evidence Synthesis.
Nandish Narain,
Mukesh Chand Pokhriyal
Issue 8
: 433-437
Original Article
Open Access
Adolescent Media Consumption and Behavioral Outcomes: Exposure to Violent Media Content as a Risk Factor for Aggression and Delinquent Behavior
Aparajita Das,
Amrita Banerjee,
Joydeep Das
Issue 8
: 425-432
Original Article
Open Access
Advancing Teaching Methods: Innovative Pedagogy for Learners with Diverse Needs.
M. Nithya ,
M. Thirumagal Vijaya,
Vinay M ,
N. Anuradha ,
Sujata Umesh Bolake,
Hakalyah Palaparthy
Issue 8
: 418-424
Original Article
Open Access
Role of Mobile Applications in Shaping Retail Consumer Experience: An Empirical Study in Delhi
Issue 8
: 397-402
Original Article
Open Access
Emotional and Social Intelligence of Adolescents.
Nisha Dansinghani,
Megha Taragi,
Mony Singh
Issue 8
: 382-396
doi: https://doi.org/10.5281/zenodo.21992256
Original Article
Open Access
The Impact of Work–Life Balance on Job Satisfaction among GIG Workers: A Systematic Literature Review.
Research Scholar,
Rajeev Kumar Shukla
Issue 8
: 367-381
Original Article
Open Access
AI in Banking 2.0: Investigating Customer Experience, Trust, and Adoption Behavior in India.
Charmee Shah,
Apeksha Champaneri
Issue 8
: 352-366
Original Article
Open Access
A Structural Equation Model of Digital Financial Literacy, Risk Awareness, and Security Behavior in Mobile Wallet Adoption.
Suravi Chatterjee,
Disha Sharma,
Anand Chatterjee
Issue 8
: 344-351
Original Article
Open Access
Risk Management Frameworks in Indian Commercial Banks: A Comparative Study of Public and Private Sector Banks.
Suravi Chatterjee,
Disha Sharma,
Anand Chatterjee
Issue 8
: 333-343
Original Article
Open Access
Ethical Rationality Erosion Theory: Explaining How Fear Undermines Employee Ethical Decision-Making Through Affective and Resource-Based Mechanisms.
Issue 8
: 322-332
Original Article
Open Access
A Bibliometric and Thematic Review of Green Supply Chain Management Research: Trends, Intellectual Structure and Future Research Directions
Pranjali Das,
Gouri Prava Samal
Issue 8
: 314-321
Original Article
Open Access
The Role of Predictive Analytics in Enhancing Marketing Effectiveness.
Swapna Datta Khan,
K. Jagannathan ,
Divya Alok,
Heena Arora,
Avinash Kumar Vivekanand Mishra,
Vijayabhaskar V.
Issue 8
: 314-321
Original Article
Open Access
Financial Literacy, Investor Perception and Behavioral Bias as Mediators of Investment Decisions in Tamil Nadu.
K. Gita ,
A. Meharaj Banu
Issue 8
: 300-313
Original Article
Open Access
The Roar Of Devotion: Strategic Marketing Mix And Cultural Resonance In The Success Of Mahavatar Narsimha.
Issue 8
: 292-299
Original Article
Open Access
Effect of climate change on biodiversity, Distribution and survival of wildlife.
Issue 8
: 280-291
Original Article
Open Access
AI Practices in Human Resource Management: Impact on ESG Performance and Organizational Success in the Indian IT Sector.
Issue 8
: 267-279
Original Article
Open Access
An Empirical Analysis of Optimal Portfolio Selection among BSE Large-Cap Companies Using Sharpe’s Single Index Model .
Issue 8
: 259-266
Original Article
Open Access
Navigating Purpose-Led Marketing: A Study of Brand Activism in the Indian Market .
Manisha Sukhija,
Sai Vignesh Rajendran,
Kirandeep Kaur,
Vaishali Sharma
Issue 8
: 251-258
Original Article
Open Access
Sexual Harassment in Educational Institutions: An Empirical-Doctrinal Assessment of the Effectiveness of the POSH Framework.
M. Madhuri Irene,
Yogesh Chandra Gupta
Issue 8
: 247-250
Original Article
Open Access
Role of Social Commerce in Influencing Consumer Buying Decisions Among Generation Z.
Siby James,
Sheelu Sharma,
Avinash Raj Kumar,
Priyanka Goel,
Rohtash Kumar
Issue 8
: 229-246
doi: https://doi.org/10.5281/zenodo.21873044
Original Article
Open Access
Mediating Role of Attitudes in Security-Privacy Concerns and Intention to Adopt Green Banking services: A Comparative Study of Private bank and Regional Rural Banks in Uttarakhand.
Abhishek Kalra,
V. M. Tripathi,
Ambica Prakash Mani
Issue 8
: 213-228
doi: https://doi.org/10.5281/zenodo.21915534
Original Article
Open Access
Does Phygital Integration Enhance Customer Experience? Evidence from High-Tech Fashion Retail.
Sachindra Kumar,
Deepa Kumari
Issue 8
: 205-212
Original Article
Open Access
Assessing the Realtime Performance of Long Short-term Memory Model with Reference to Nifty 50.
Ramya Sree. M,
Vinayaranjan. P ,
M. Sravani
Issue 8
: 196-204
Original Article
Open Access
Artificial Intelligence-Driven Marketing Innovation for Sustainable Nation Building: A Bibliometric Analysis and Future Research Agenda.
Vidyashree K ,
Ranjith P. V,
Mohan Cherian,
Nandini Sinha
Issue 8
: 187-195
Original Article
Open Access
Training Data and the Reproduction Right: Is Ingestion by Large Language Models “Copying” under Section 14 of the Copyright Act, 1957?.
Amaresh Patel,
Jyoti Garg
Issue 8
: 178-186
doi: https://doi.org/10.5281/zenodo.22006117
Original Article
Open Access
Using Social Marketing to Optimise Media Channels for Healthcare Public Service Advertisements (PSAs): Exposure, Attention, and Accessibility Among Adults.
Ambarish Majumder,
Dhananjoy Datta
Issue 8
: 165-177
Original Article
Open Access
The Psychology of Instant Gratification: Consumer Purchase Behaviour in Quick Commerce Platforms.
N. Bargavi ,
Reet Kumar Reet,
Komal Singh,
Abhishek Kumar,
Rahul Raj,
Ramesh Kumar
Issue 8
: 159-164
Original Article
Open Access
The Impact of Influencer Authenticity on Consumer Engagement and Brand Loyalty in Social Commerce.
Shiv Kant Tiwari,
Reet Kumar Reet,
Rahul Raj,
Anindita Banerjee,
Abhishek Kumar,
Biswo Ranjan Mishra
Issue 8
: 152-158
Original Article
Open Access
Impact Of Ai-Driven Personalization On Customer Retention In E-Commerce.
Anilkumar R ,
Renuka Babladi,
K. Jayapriya ,
Saket Narendra Bansod,
Ganesh Ramesh Teltumbade,
V. Umamaheswari
Issue 8
: 139-151
Original Article
Open Access
Students’ Perceptions of Academic Integrity in Online Learning Environments.
Santosh Ramdas Shivane,
Amshupali V. ,
Savitha S ,
Sujata Umesh Bolake,
Hakalyah Palaparthy,
Anuradha H. N
Issue 8
: 132-138
Original Article
Open Access
Harnessing Business Intelligence to Foster Sustainable Growth and Resilience in SMEs.
Immaculate Amali J,
Santosh Ramdas Shivane,
K. P. Ezhil Maran,
T. Naresh Babu,
Suriya S. Kumar,
U. Ulageswari
Issue 8
: 125-131
Original Article
Open Access
Digitalization And Quality Enhancement In Indian Higher Education.
Issue 8
: 119-124
Original Article
Open Access
Perceived Greenwashing, Brand Trust, and Brand Loyalty: A Systematic Literature Review and Integrative Moderated-Mediation Research Agenda.
Aparna Sachin Kanchan,
Aditi Gaur
Issue 8
: 103-118
Original Article
Open Access
Artificial Intelligence in Human Resource Management: Transforming Recruitment and Talent Acquisition in the Textile and IT Industries Sector
Jasmine Sharma,
B. S . Bhatia,
Shipra
Issue 8
: 95-102
Original Article
Open Access
From Product-Centric to Service-Centric Manufacturing: A Systematic Review of Servitization Capabilities, Challenges, and Business Model Transformation.
Shovan Bhattacharya,
Rajendra Prasad Sharma
Issue 8
: 85-94
Original Article
Open Access
An Analysis of Impact of the Government Schemes for Women’s Education to achieve Sustainable Development.
Issue 8
: 78-84
Original Article
Open Access
Geographic Moderation of Green Banking Adoption: A Multi-Group Analysis of Urban–Rural Differences in Social Influence and Attitude Pathways in Uttarakhand
Abhishek Kalra,
V. M. Tripathi,
Ambica Prakash Mani
Issue 8
: 63-77
doi: https://doi.org/10.5281/zenodo.21819664
Original Article
Open Access
Consumer Protection in India's Real Estate Sector: Evaluating the Effectiveness of the Real Estate (Regulation and Development) Act, 2016 and the Consumer Protection Act, 2019
Shivaji Bibe,
Abhijeet Dhere
Issue 8
: 55-62
Original Article
Open Access
Strategic Management And Organizational Performance In It Industries: A Cost–Benefit Analysis
Anita Vishwakarma,
Pashmina Doshi
Issue 8
: 48-54
Original Article
Open Access
Unveiling the Journey from Shelf to Self: An Empirical Insight into Consumer Purchase Decisions Regarding Fast-Moving Consumer Goods (FMCGs) in Uttarakhand
Bhanu Pratap Singh,
Amit Belwal,
Ravi Sanwal,
Umesh Chandra Arya,
Shekhar Kumar Sahu
Issue 8
: 36-47
Original Article
Open Access
The Effect of Argument Quality and Message Content on eWOM Credibility and Online Purchase Intentions
Rajesh Elangovan,
Anubha Saini,
Manuel Fernandez
Issue 8
: 23-35
Original Article
Open Access
Conceptualizing Customer Touchpoint Quality: A Formative Perspective on Experience Formation and Purchase Intention
Subimal K. Sarmah,
Chiranjeeb Debnath
Issue 8
: 7-22
Original Article
Open Access
Harnessing the Sun for Rural Transformation: India's Path to Sustainable Development
Devi Premnath,
R. Pavithra,
Anitha A
Issue 8
: 1-6
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