Original Article
Open Access
Investment Decision-Making Among Working Women: A Study Of Demographic Influences And Investment Preferences
Shija Gopinathan,
Suryakanta Nayak
Issue 8
: 598-605
Original Article
Open Access
Turning Green Vision into Green Action: How Green HR Practices and Green Training Convert Green Leadership into Employee Green Behaviour
Ambesh Mishra,
Jaya Ahuja,
Richa Mishra
Issue 8
: 587-597
doi: https://doi.org/10.5281/zenodo.22247734
Original Article
Open Access
Work-Life Balance in the Indian Healthcare Sector: A Review of Past and Recent Trends
Jasmine Kimsing,
Prakrit Saikia,
Ginlianlal Buhril
Issue 8
: 580-586
doi: https://doi.org/10.5281/zenodo.22201834
Original Article
Open Access
Financial Literacy among Women Teachers in Sikkim: Demographic Differences, Financial Practices and Implications for Targeted Financial Education
Dinesh Darnal,
Abhijit Dutta
Issue 8
: 573-579
doi: https://doi.org/10.5281/zenodo.22250371
Original Article
Open Access
Historical and Architectural Significance of Tirumayam Fort, Tamil Nadu: A Multi-Period Analysis
R. Poorana Chandra,
G. Kasthuri Thilagam
Issue 8
: 567-572
Original Article
Open Access
Consumer Purchase Intention Prediction Through AI-Driven Personalized Digital Marketing Systems
Ankita Singh,
Roshni Sawant,
Praful D. Sarangdhar,
Indal Kumar,
Lata M. Ambekar,
Rajesh Pasala
Issue 8
: 559-566
Original Article
Open Access
Behavioural Dynamics of Digital Payment Adoption an Empirical Study Using Structural Equation Modeling
Charu Upadhyaya,
Vishal Sandanshive,
Meghana Patil
Issue 8
: 550-558
Original Article
Open Access
Gender-Diverse Leadership and Triple Bottom Line Performance in the Indian Corporate Sector: A Mixed-Methods Study
Issue 8
: 539-549
Original Article
Open Access
From Smart Infrastructure to Sustainable Living: Principles and Practices for Next-Generation Urban Development
Rani Pal,
Leelawati Pokhrel,
Himani Kargeti,
Md. Mahatb Alam,
Deepak Kumar
Issue 8
: 527-538
doi: https://doi.org/10.5281/zenodo.22159379
Original Article
Open Access
Strategic Human Resource Management in Startups: An Integrative Review and Conceptual Framework for Human Capital, Innovation and Organizational Resilience
T. Uma Devi,
T. V. Sharada
Issue 8
: 517-526
doi: https://doi.org/10.5281/zenodo.22105575
Original Article
Open Access
The Influence Of Communication On Customer Results Within The Private Banking Industry With Respect To Hdfc Bank
Charusheela Shah,
Rahul Shah
Issue 8
: 511-516
doi: https://doi.org/10.5281/zenodo.22093547
Original Article
Open Access
Psychological, Cultural, and Structural Barriers to Health Drink Consumption in Emerging Markets: An Integrated TPB–Stages of Change Framework
Reji Meprathe,
Jitendra Kumar Mishra
Issue 8
: 494-510
Original Article
Open Access
“Intrapreneurship Research Publications: A Bibliometric lens on Country-Institution-Collaboration and Sponsorship aspects juxtaposed with Country Economic Indicators”.
Digbijaya Mahapatra,
Jaya Ahuja,
Chirag Malik
Issue 8
: 458-493
doi: https://doi.org/10.5281/zenodo.22126096
Original Article
Open Access
The Impact of HR Analytics on Faculty Recruitment and Employee Retention in Higher Education Institutions: Evidence from Madhya Pradesh, India
Shrutika Nigam,
Shikha Kumrawat
Issue 8
: 453-457
Original Article
Open Access
Epics Re-imagined: Consumerism, Market Strategies and the Revival of Mythic Narratives in Indian Animated Cinema.
Prabal Dweep Debbarma,
Aditya Ghosh
Issue 8
: 445-452
Original Article
Open Access
Studying And Evaluating The Effectiveness Of The Public Distribution System From The Beneficiaries Viewpoint In Addressing Poverty.
S. Lavanya ,
Dr. T. Porselvi
Issue 8
: 438-444
Original Article
Open Access
Government Policy, Institutions and Household Adoption of Rooftop Solar in Uttar Pradesh, India: A Systematic Review and Evidence Synthesis.
Nandish Narain,
Mukesh Chand Pokhriyal
Issue 8
: 433-437
Original Article
Open Access
Adolescent Media Consumption and Behavioral Outcomes: Exposure to Violent Media Content as a Risk Factor for Aggression and Delinquent Behavior
Aparajita Das,
Amrita Banerjee,
Joydeep Das
Issue 8
: 425-432
doi: https://doi.org/10.5281/zenodo.22226345
Original Article
Open Access
Advancing Teaching Methods: Innovative Pedagogy for Learners with Diverse Needs.
M. Nithya ,
M. Thirumagal Vijaya,
Vinay M ,
N. Anuradha ,
Sujata Umesh Bolake,
Hakalyah Palaparthy
Issue 8
: 418-424
Original Article
Open Access
A Bibliometric and Thematic Review of Green Supply Chain Management Research: Trends, Intellectual Structure and Future Research Directions
Pranjali Das,
Gouri Prava Samal
Issue 8
: 403-417
Original Article
Open Access
Role of Mobile Applications in Shaping Retail Consumer Experience: An Empirical Study in Delhi
Issue 8
: 397-402
Original Article
Open Access
Emotional and Social Intelligence of Adolescents.
Nisha Dansinghani,
Megha Taragi,
Mony Singh
Issue 8
: 382-396
doi: https://doi.org/10.5281/zenodo.21992256
Original Article
Open Access
The Impact of Work–Life Balance on Job Satisfaction among GIG Workers: A Systematic Literature Review.
Ritu ,
Rajeev Kumar Shukla
Issue 8
: 367-381
Original Article
Open Access
AI in Banking 2.0: Investigating Customer Experience, Trust, and Adoption Behavior in India.
Charmee Shah,
Apeksha Champaneri
Issue 8
: 352-366
Original Article
Open Access
A Structural Equation Model of Digital Financial Literacy, Risk Awareness, and Security Behavior in Mobile Wallet Adoption.
Suravi Chatterjee,
Disha Sharma,
Anand Chatterjee
Issue 8
: 344-351
Original Article
Open Access
Risk Management Frameworks in Indian Commercial Banks: A Comparative Study of Public and Private Sector Banks.
Suravi Chatterjee,
Disha Sharma,
Anand Chatterjee
Issue 8
: 333-343
Original Article
Open Access
Ethical Rationality Erosion Theory: Explaining How Fear Undermines Employee Ethical Decision-Making Through Affective and Resource-Based Mechanisms.
Issue 8
: 322-332
Original Article
Open Access
The Role of Predictive Analytics in Enhancing Marketing Effectiveness.
Swapna Datta Khan,
K. Jagannathan ,
Divya Alok,
Heena Arora,
Avinash Kumar Vivekanand Mishra,
Vijayabhaskar V.
Issue 8
: 314-321
Original Article
Open Access
Financial Literacy, Investor Perception and Behavioral Bias as Mediators of Investment Decisions in Tamil Nadu.
K. Gita ,
A. Meharaj Banu
Issue 8
: 300-313
Original Article
Open Access
The Roar Of Devotion: Strategic Marketing Mix And Cultural Resonance In The Success Of Mahavatar Narsimha.
Issue 8
: 292-299
Original Article
Open Access
Effect of climate change on biodiversity, Distribution and survival of wildlife.
Issue 8
: 280-291
Original Article
Open Access
AI Practices in Human Resource Management: Impact on ESG Performance and Organizational Success in the Indian IT Sector.
Issue 8
: 267-279
Original Article
Open Access
An Empirical Analysis of Optimal Portfolio Selection among BSE Large-Cap Companies Using Sharpe’s Single Index Model .
Issue 8
: 259-266
Original Article
Open Access
Navigating Purpose-Led Marketing: A Study of Brand Activism in the Indian Market .
Manisha Sukhija,
Sai Vignesh Rajendran,
Kirandeep Kaur,
Vaishali Sharma
Issue 8
: 251-258
Original Article
Open Access
Sexual Harassment in Educational Institutions: An Empirical-Doctrinal Assessment of the Effectiveness of the POSH Framework.
M. Madhuri Irene,
Yogesh Chandra Gupta
Issue 8
: 247-250
Original Article
Open Access
Role of Social Commerce in Influencing Consumer Buying Decisions Among Generation Z.
Siby James,
Sheelu Sharma,
Avinash Raj Kumar,
Priyanka Goel,
Rohtash Kumar
Issue 8
: 229-246
doi: https://doi.org/10.5281/zenodo.21873044
Original Article
Open Access
Mediating Role of Attitudes in Security-Privacy Concerns and Intention to Adopt Green Banking services: A Comparative Study of Private bank and Regional Rural Banks in Uttarakhand.
Abhishek Kalra,
V. M. Tripathi,
Ambica Prakash Mani
Issue 8
: 213-228
doi: https://doi.org/10.5281/zenodo.21915534
Original Article
Open Access
Does Phygital Integration Enhance Customer Experience? Evidence from High-Tech Fashion Retail.
Sachindra Kumar,
Deepa Kumari
Issue 8
: 205-212
Original Article
Open Access
Assessing the Realtime Performance of Long Short-term Memory Model with Reference to Nifty 50.
Ramya Sree. M,
Vinayaranjan. P ,
M. Sravani
Issue 8
: 196-204
Original Article
Open Access
Artificial Intelligence-Driven Marketing Innovation for Sustainable Nation Building: A Bibliometric Analysis and Future Research Agenda.
Vidyashree K ,
Ranjith P. V,
Mohan Cherian,
Nandini Sinha
Issue 8
: 187-195
Original Article
Open Access
Training Data and the Reproduction Right: Is Ingestion by Large Language Models “Copying” under Section 14 of the Copyright Act, 1957?.
Amaresh Patel,
Jyoti Garg
Issue 8
: 178-186
doi: https://doi.org/10.5281/zenodo.22006117
Original Article
Open Access
Using Social Marketing to Optimise Media Channels for Healthcare Public Service Advertisements (PSAs): Exposure, Attention, and Accessibility Among Adults.
Ambarish Majumder,
Dhananjoy Datta
Issue 8
: 165-177
Original Article
Open Access
The Psychology of Instant Gratification: Consumer Purchase Behaviour in Quick Commerce Platforms.
N. Bargavi ,
Reet Kumar Reet,
Komal Singh,
Abhishek Kumar,
Rahul Raj,
Ramesh Kumar
Issue 8
: 159-164
Original Article
Open Access
The Impact of Influencer Authenticity on Consumer Engagement and Brand Loyalty in Social Commerce.
Shiv Kant Tiwari,
Reet Kumar Reet,
Rahul Raj,
Anindita Banerjee,
Abhishek Kumar,
Biswo Ranjan Mishra
Issue 8
: 152-158
Original Article
Open Access
Impact Of Ai-Driven Personalization On Customer Retention In E-Commerce.
Anilkumar R ,
Renuka Babladi,
K. Jayapriya ,
Saket Narendra Bansod,
Ganesh Ramesh Teltumbade,
V. Umamaheswari
Issue 8
: 139-151
Original Article
Open Access
Students’ Perceptions of Academic Integrity in Online Learning Environments.
Santosh Ramdas Shivane,
Amshupali V. ,
Savitha S ,
Sujata Umesh Bolake,
Hakalyah Palaparthy,
Anuradha H. N
Issue 8
: 132-138
Original Article
Open Access
Harnessing Business Intelligence to Foster Sustainable Growth and Resilience in SMEs.
Immaculate Amali J,
Santosh Ramdas Shivane,
K. P. Ezhil Maran,
T. Naresh Babu,
Suriya S. Kumar,
U. Ulageswari
Issue 8
: 125-131
Original Article
Open Access
Digitalization And Quality Enhancement In Indian Higher Education.
Issue 8
: 119-124
Original Article
Open Access
Perceived Greenwashing, Brand Trust, and Brand Loyalty: A Systematic Literature Review and Integrative Moderated-Mediation Research Agenda.
Aparna Sachin Kanchan,
Aditi Gaur
Issue 8
: 103-118
Original Article
Open Access
Artificial Intelligence in Human Resource Management: Transforming Recruitment and Talent Acquisition in the Textile and IT Industries Sector
Jasmine Sharma,
B. S . Bhatia,
Shipra
Issue 8
: 95-102
Original Article
Open Access
From Product-Centric to Service-Centric Manufacturing: A Systematic Review of Servitization Capabilities, Challenges, and Business Model Transformation.
Shovan Bhattacharya,
Rajendra Prasad Sharma
Issue 8
: 85-94
Original Article
Open Access
An Analysis of Impact of the Government Schemes for Women’s Education to achieve Sustainable Development.
Issue 8
: 78-84
Original Article
Open Access
Geographic Moderation of Green Banking Adoption: A Multi-Group Analysis of Urban–Rural Differences in Social Influence and Attitude Pathways in Uttarakhand
Abhishek Kalra,
V. M. Tripathi,
Ambica Prakash Mani
Issue 8
: 63-77
doi: https://doi.org/10.5281/zenodo.21819664
Original Article
Open Access
Consumer Protection in India's Real Estate Sector: Evaluating the Effectiveness of the Real Estate (Regulation and Development) Act, 2016 and the Consumer Protection Act, 2019
Shivaji Bibe,
Abhijeet Dhere
Issue 8
: 55-62
Original Article
Open Access
Strategic Management And Organizational Performance In It Industries: A Cost–Benefit Analysis
Anita Vishwakarma,
Pashmina Doshi
Issue 8
: 48-54
Original Article
Open Access
Unveiling the Journey from Shelf to Self: An Empirical Insight into Consumer Purchase Decisions Regarding Fast-Moving Consumer Goods (FMCGs) in Uttarakhand
Bhanu Pratap Singh,
Amit Belwal,
Ravi Sanwal,
Umesh Chandra Arya,
Shekhar Kumar Sahu
Issue 8
: 36-47
Original Article
Open Access
The Effect of Argument Quality and Message Content on eWOM Credibility and Online Purchase Intentions
Rajesh Elangovan,
Anubha Saini,
Manuel Fernandez
Issue 8
: 23-35
Original Article
Open Access
Conceptualizing Customer Touchpoint Quality: A Formative Perspective on Experience Formation and Purchase Intention
Subimal K. Sarmah,
Chiranjeeb Debnath
Issue 8
: 7-22
Original Article
Open Access
Harnessing the Sun for Rural Transformation: India's Path to Sustainable Development
Devi Premnath,
R. Pavithra,
Anitha A
Issue 8
: 1-6
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