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Open Access
Beyond Compliance: Mapping Csr Contributions To Sustainable Development Goals Among Leading Indian Pharmaceutical Companies
Gunavarthani. S,
Meenakshi Sundareswari.V,
Samyuktha. S.K,
Dharani. R,
Mythili. D
Issue 6
: 400-404
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Understanding the Tourism Industry through Ecotourism: A Qualitative Study of Himachal Pradesh
SarikaJoon ,
Gunmala Chhabra Suri
Issue 6
: 387-399
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Open Access
Adoption Of E-Crm In Smes: Opportunities And Challenges In Emerging Markets
Vishal P. Deshmukh,
Hanmant N Renushe,
Prashant Patil,
Rahul Manjre,
Ganraj Mane,
Anil T. Sutar,
Sudhir Patil
Issue 6
: 374-386
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“FROM TAX EVASION TO CAPITAL FLIGHT: Institutional Weakness, Parallel Economy and Policy Responses”
Aditya Shekhar,
Elisha Lakra,
Anand Singh Prakash,
Ashish Pathak,
Mr. Amit Kumar,
Mahaveer Prasad Mali
Issue 6
: 367-373
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Open Access
Examining the Effect of Social Media Marketing Activities on Brand Loyalty and Willingness to Pay Premium Price through Brand Equity in India's Cosmetics Market
Kakarla Pravallika,
Bandaru Srinivasa Rao
Issue 6
: 358-366
Original Article
Open Access
Investigating the Key Factors Affecting Consumers’ Purchase Intention Toward Sustainable Fashion Products
Issue 6
: 349-357
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Open Access
Predictive Analysis of Determinants impacting Buying Intentions of Groceries using Mobile-Commerce
Devarshi Anil Dhoble,
Vikram K Joshi
Issue 6
: 343-348
Original Article
Open Access
Digital Teaching Challenges and Technostress: Post-COVID Mental Well-Being of Teachers in Odisha
Swosti Mohanty,
Ipseeta Satpathy
Issue 6
: 331-342
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A systematic review on the role of emotional regulation and artificial intelligence in consumer engagement
Meena Kandpal,
Kriti Vashishtha,
Charu Dhankar,
Khushboo Jain,
Mrinalini Pandey
Issue 6
: 309-330
Original Article
Open Access
Assessing The Impact Of Dei Initiatives On Educational Outcomes In South East Asia: A Critical Analysis
Saroda Chatterjee,
Sanghamitra Brahma,
Meghdoot Ghosh
Issue 6
: 301-308
Original Article
Open Access
A Study On The Impact Of Technology-Driven Crm On Revenue Enhancement For Long-Term Organizational Sustainability
A. Ravisankar,
Keerthivasan N,
Sridhar S,
Kavya M,
Sakthi Sriram S,
Udhayalakshmi E,
Nitish Kumar N S,
Swetha K
Issue 6
: 295-300
Original Article
Open Access
“Green Marketing As A Strategic Tool For Long-Term Environmental Sustainability”: Opportunities And Challenges
Vipul Mishra,
Ravi Karan Singh,
Rishabh Shukla,
Arti Das,
Santosh Kumar Shukla
Issue 6
: 285-294
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Open Access
AI-Driven Talent Analytics for Predicting Employee Performance: A Scalable Deep Learning and Knowledge-Graph Based Framework Using Open-Source Workforce Datasets
Richa Sharma,
Neeraj Gupta
Issue 6
: 268-284
Original Article
Open Access
Exploring the Role of Emotional Intelligence and Personality traits in transformational Leadership
Issue 6
: 260-267
Original Article
Open Access
Preaching under Protest: Danish Colonial Opposition and Bartholomaus Ziegenbalg’s Adaptation of Mission Methods in Tharangambadi
Antonydoss M ,
Rajendran A ,
Rajakumari P
Issue 6
: 252-259
Original Article
Open Access
Brand Preference and Brand Switching Behavior among Rural Customers towards Bath Soaps: A Bibliometric Analysis
Sri. Siddalingaswamy H M,
Virupaksha Goud G
Issue 6
: 236-251
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Open Access
Beauty Vlogger Marketing: A Systematic Literature Review and Future Research Agenda
Mukta Garg,
Rajesh Kumar,
Pirtibha Sharma,
Roma Khanna,
Krishna Vishnoi
Issue 6
: 209-235
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Open Access
Role of Excise Duty in Shaping Economic Development in Chhattisgarh: A Critical Study
Kamini Nayak,
Umesh Gupta
Issue 6
: 204-208
doi: https://doi.org/10.5281/zenodo.20605534
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Open Access
Impact Of Unified Payments Interface (Upi) On The Growth Of The Cashless Economy In India: An Empirical Analysis A Comprehensive Review of Scopus-Indexed Empirical Literature
S. Gopi ,
Vasu Vinod Kannan K
Issue 6
: 191-203
doi: https://doi.org/10.5281/zenodo.20605582
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Open Access
Examining the Drivers of Cryptocurrency Addiction – A Study with Special Reference to Indian Gen Z
Mohd. Rukunuddin Siddiqui,
Khudsiya Zeeshan,
Arifa Begum,
Anees Sulthana,
Mohd Moinuddin Mudassir
Issue 6
: 184-190
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Open Access
Spatial Integration Modeling for the Development of Blue Economy–Based Aquaculture Investment in Central Sulawesi Province
Moh Arif Abd Wakil Latjuba,
Patta Tope,
Yunus Sading,
Muhtar Lutfi,
Edhi Taqwa
Issue 6
: 170-183
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Open Access
An Examination of How Leadership Styles Shape Psychological Contract and Organizational Value
Sonia Munjal,
Simran Kaur,
Vinay M ,
Ravi N ,
Ashwini Mehta,
Makarand Upadhyaya
Issue 6
: 162-169
Original Article
Open Access
Green HRM Innovations: Promoting Sustainable Workplace Behavior through Culture and Spiritual Leadership
Susan Abraham,
Shylaja N ,
Preetha T ,
Priya K ,
Shreya Saumya Vasavada,
Muralidharan P
Issue 6
: 155-161
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Open Access
Assessing the Sustainable Financial Performance of Regional Rural Banks: A Quantitative Analysis of Digital Innovation
Anand Kumar Sonkar,
Alok Mittal,
Ajay Gupta,
Sarabjot Singh
Issue 6
: 149-154
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Navigating Marketing Challenges and Policy Support: A Study of Tech Start-ups in Odisha
Manas Ranjan Panda,
. Umakanta Dash
Issue 6
: 139-148
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Open Access
Impact of Technological Interventions on Efficiency, Transparency, and Sustainability of Minor Forest Produce Supply Chain Networks in Chhattisgarh
Rishi Kumar Rai,
Sumita Dave
Issue 6
: 128-138
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Open Access
Predictive Talent Sourcing via Deep Linguistic Processing
Regina Rejith,
A Sharmila
Issue 6
: 111-114
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Open Access
Impact of Marketing Strategies in Shaping Consumer Preferences for Generic Medicines
Sachin Sudhakar Birari,
Nilesh R. Berad
Issue 6
: 103-110
doi: https://doi.org/10.5281/zenodo.20699935
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Open Access
The Association between Business Performance and Strategic Management Implementation among Small and Medium Enterprises (SMEs) in Papua New Guinea
Issue 6
: 88-102
Original Article
Open Access
Behavioural Intention In Consumer Research: A Citation Based Structured Review Of Attitude, Norm, And Motivation Frameworks
Priyanka Jinagouda,
Dikshit Kothari,
Aasha Sharma
Issue 6
: 77-87
doi: https://doi.org/10.5281/zenodo.20587834
Original Article
Open Access
Ai-Driven Marketing Experiences And Their Impact On The Gen Z Consumer Preferences: The Mediating Role Of Perceived Trust
Abhishek Subhash Deokule,
Harish Kumar S. Purohit
Issue 6
: 68-76
doi: https://doi.org/10.5281/zenodo.20587805
Original Article
Open Access
A Study On Impact Of Bancassurance On Revenue & Profitability Of Life Insurance Companies
Jaydip Raval,
Shweta Singh,
Pravin Aloz
Issue 6
: 57-67
doi: https://doi.org/10.5281/zenodo.20587787
Original Article
Open Access
Determinants Of Investment Behavior In India: A Behavioral Finance Perspective On Risk Preference And Demographic Factors
Jaydip Raval,
Omkar Bhat,
Yash Surti
Issue 6
: 52-56
doi: https://doi.org/10.5281/zenodo.20587906
Original Article
Open Access
A Bibliometric Mapping Of Green Finance In Msmes: Trends, Structures, And Future Research Directions (2015–2025)
Sreejai Srikanth,
Satish Modh
Issue 6
: 40-51
doi: https://doi.org/10.5281/zenodo.20587888
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Open Access
Rethinking The Classroom In The Age Of Artificial Intelligence: Why Analytical And Application-Based Learning Is The Sustainable Path Forward An Empirical Study Of Faculty Perceptions And Student Learning Behaviors
Issue 6
: 34-39
doi: https://doi.org/10.5281/zenodo.20587855
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Open Access
Poetry & You: Bridging Emotional Well-Being And Employee Engagement In Modern Workplaces
Issue 6
: 29-33
doi: https://doi.org/10.5281/zenodo.20587977
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Open Access
Designing And Implementing Immersive Experiential Learning: The Case Of Manthan –Social Immersion
Issue 6
: 21-28
doi: https://doi.org/10.5281/zenodo.20587940
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Open Access
An Empirical Study On Investor’s Perception Towards Stock Broker In Mumbai Region
Issue 6
: 17-20
doi: https://doi.org/10.5281/zenodo.20587915
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Open Access
How Social Media Platforms Shape Consumer Opinions And Buying Behaviour
Issue 6
: 12-16
doi: https://doi.org/10.5281/zenodo.20502871
Original Article
Open Access
Impact Of Stress On The Mental And Physical Health Of Dental Practitioners In Mumbai
Issue 6
: 9-11
doi: https://doi.org/10.5281/zenodo.20502770
Original Article
Open Access
Impact Of The New Tax Regime On Individual Taxpayer Investments In India: A Study On The Absence Of Section 80c Deductions
Issue 6
: 1-8
doi: https://doi.org/10.5281/zenodo.20502679