Advances in Consumer Research
Issue 7 : 58-62
Original Article
Work Life Balance Of Women Lecturers In Higher Educational Institutions
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1
Research Scholar, Dept. of Commerce and Management Studies,Adikavi Nannaya University, Rajahmahendravaram, East Godavari District, A.P., India.
2
Professor, Department of Management Studies, Sri Y. N College, Narsapur,West Godavari District, A.P., India.
3
Professor, Department of Commerce and Management Studies, Adikavi Nannaya University, Rajahmahendravaram, East Godavari District, A.P., India
Abstract

Work–life balance has become a crucial concern for women lecturers in higher educational institutions due to the increasing demands of teaching, research, administrative responsibilities, and family commitments. Maintaining a balance between professional and personal life is essential for enhancing employee well-being, job satisfaction, and institutional effectiveness. The present study examines the factors influencing the work–life balance of women lecturers and analyzes its impact on their job satisfaction and professional performance. A descriptive research design was adopted, and primary data were collected through a structured questionnaire from women lecturers working in higher educational institutions. The collected data were analyzed using statistical tools such as percentage analysis, mean, standard deviation, correlation, and regression analysis. The findings reveal that workload, family responsibilities, organizational support, and flexible work arrangements significantly influence the work–life balance of women lecturers. The study further indicates that an effective work–life balance positively affects job satisfaction, organizational commitment, teaching effectiveness, and professional performance, while poor work–life balance contributes to occupational stress and work–family conflict. The study recommends that higher educational institutions implement flexible work policies, equitable workload distribution, employee wellness programmes, and family-friendly practices to improve faculty well-being. The study concludes that promoting work–life balance among women lecturers is essential for achieving sustainable institutional development, enhancing academic productivity, and improving the overall quality of higher education

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