Purpose: This study investigates the relationship between various dimensions of community wellbeing and their influence on entrepreneurial intentions among individuals residing in rural areas of the Jammu region.

Research Methodology: This study adopted a quantitative cross-sectional research design and collected data from 400 respondents residing in rural areas of the Jammu region using a structured questionnaire. A stratified sampling technique was employed to ensure representation across geographically dispersed rural communities. Data was analysed using SPSS Version 25. Exploratory Factor Analysis (EFA) was conducted to identify the underlying dimensions of community wellbeing, followed by Logistic Regression to examine the influence of these dimensions on entrepreneurial intentions.

Findings: The analysis revealed seven distinct dimensions of community wellbeing. Logistic regression results indicated that perceived safety, social cohesion, community support, and community cohesion positively and significantly influenced entrepreneurial intentions, whereas environmental amenities and sustainable local governance. In contrast, environmental amenities and sustainable local governance did not exhibit a significant relationship with entrepreneurial intentions.

Originality: This study contributes to the limited literature on community wellbeing and entrepreneurial intentions in rural contexts by identifying the specific dimensions of community wellbeing that influence entrepreneurial intentions in rural areas. The findings provide empirical evidence from rural Jammu and offer valuable insights for policymakers seeking to promote entrepreneurship and sustainable rural development through community-based interventions.