This research investigates the impact of E-rickshaw adoption on the income and social status of owners in urban areas of Bihar and Jharkhand, India. Utilizing a cross-sectional research design and a sample of 368 E-rickshaw owners, the study explores various dimensions of this impact. Findings reveal a significant positive relationship between E-rickshaw adoption and income growth. Moreover, there is a notable positive connection between income growth and social status, yet the direct link between E-rickshaw adoption and social status is non-significant. Mediation analyses suggest a full mediation role of income growth in the relationship between E-rickshaw adoption and social status. The research also examines the moderating effect of education level, revealing non-significant impacts on the relationships between E-rickshaw adoption and both income growth and social status. This study contributes crucial insights into the transformative dynamics of E-rickshaw adoption, offering valuable implications for urban transportation, income generation, and societal status.
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