Advances in Consumer Research
Issue 8 : 125-131
Original Article
Harnessing Business Intelligence to Foster Sustainable Growth and Resilience in SMEs.
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1
Research Scholar, Annamalai University; Assistant Professor, Department of MBA, Rajalakshmi Engineering College, Thandalam, Chennai – 602105, Tamil Nadu, India
2
Research Scholar, HR Digital Transformation, AI & Workforce Analytics Specialist, School of Management Studies, Commerce and Management, Kavayitri Bahinabai Chaudhari North Maharashtra University, Umavinagar, Jalgaon – 425001, Maharashtra, India
3
Assistant Professor, Department of Management Studies, Vels Institute of Science, Technology and Advanced Studies, Pallavaram, Chennai – 600117, Tamil Nadu, India
4
Associate Professor, Department of Management Studies, KSRM College of Engineering (Autonomous), Krishnapuram Road, Kadapa – 516004, Andhra Pradesh, India
5
Research Scholar, Annamalai University; Assistant Professor, Alwar Degree College, Gajuwaka, Visakhapatnam – 530026, Andhra Pradesh, India
6
Research Scholar, Annamalai University
Abstract

Small and Medium-sized Enterprises (SMEs) are widely recognized as the backbone of national economies, contributing significantly to employment generation, innovation, and economic development. However, SMEs often face challenges such as limited resources, market uncertainties, technological disruptions, and increasing competition. Business Intelligence (BI) has emerged as a strategic tool that enables SMEs to transform raw data into meaningful insights, facilitating informed decision-making, operational efficiency, and long-term sustainability. This article explores the role of Business Intelligence in fostering sustainable growth and organizational resilience among SMEs. The target population consisted of owners, managers, and employees working in SMEs. A total of 150 respondents were selected using the convenience sampling technique due to its accessibility and cost-effectiveness. The collected data were analyzed using descriptive statistics (mean and standard deviation) to summarize respondents' perceptions and the Friedman test to determine significant differences in the rankings of the Business Intelligence dimensions. It discusses the components, benefits, implementation challenges, and best practices for adopting BI systems while highlighting future trends in data-driven business management

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