Advances in Consumer Research
Issue:6 : 3025-3028
Original Article
The Significance of Truth in Media Ethics and Its Precise Comprehension in Journalism
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1
Ph.D. Research Scholar, Department of Journalism and Mass Communication, Mangalayatan University, Aligarh, Uttar Pradesh, India.
2
Assistant Professor & Ph. D Supervisor, Department of Journalism and Mass Communication, Mangalayatan University, Aligarh, Uttar Pradesh, India.
3
Ph.D. Co- Supervisor, Department of Journalism and Mass Communication Mangalayatan University, Aligarh, Uttar Pradesh, India.
Abstract

Truth is the cornerstone of media ethics, and every media professional must understand its proper application and deeper meaning. The media has frequently faced allegations of falsehood, bias, and scandal in reporting. Despite journalists’ commitment to accuracy and truth, there remains a risk of misrepresenting the public, particularly in political and democratic contexts. Therefore, journalists must cultivate truth-seeking qualities such as accuracy, diligence, and thoroughness. Ethical journalism also demands higher virtues—impartiality to avoid ideological distortion, humility to acknowledge limitations, and moral courage to resist political or commercial pressure.

While factual accuracy and objectivity are essential, journalists must also exercise restraint in disclosing information that may harm the nation, society, or social harmony. A central aim of media ethics is to minimize harm during reporting, which requires an understanding of truth as a complete and balanced concept rather than a partial or selective one. In this regard, adopting M. K. Gandhi’s conception of truth—guided by one’s inner voice or conscience—can strengthen ethical journalistic practice. By aligning factual truth with moral sensitivity, journalists can contribute to responsible public discourse and social well-being

Keywords
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