Advances in Consumer Research
Issue 1 : 1269-1278
Original Article
Strategic Human Resource Practices and Their Role in Improving Service Quality in Hospitality and Service Organizations
Loading Image...
 ,
Loading Image...
1
CAO, Hospital Administration Shalby Multi speciality Hospitals Mohali , Punjab ,Human Resources
2
Senior Lecturer at Dr Ambedkar Institute of Hotel Management Sector 42 D Chandigarh
Abstract

Service quality is a persuasive determinant of consumer satisfaction, trust, and behavioral intentions in hospitality and service industries, where value is created through repeated employee-consumer interactions. Despite a substantial body of research on service quality and human resource management, these domains have largely evolved in parallel, offering limited consumer-centered integration. This review addresses this gap by synthesizing peer-reviewed studies published between 2015 and 2025 that examine the role of strategic human resource practices in shaping consumer-evaluated service quality in hospitality and service organisations. Adopting a consumer behavior perspective, service quality is conceptualized as a perceptual and relational outcome influenced by employee service behavior rather than a purely operational construct. The review systematically analyzes core human resource practices-recruitment and selection, training and development, motivation and reward systems, performance management, and leadership-as strategic antecedents shaping employee competence, emotional engagement, and service orientation. These internal mechanisms subsequently influence key service quality dimensions, including reliability, responsiveness, assurance, empathy, and perceived value, which drive consumer satisfaction, loyalty, and word-of-mouth behavior. Across the reviewed studies, consistent evidence demonstrates that human resource practices aligned with organizational strategy significantly enhance service quality by reinforcing service consistency, effective emotional labor, and relational continuity at the point of service delivery. Taken together, the findings indicate that service quality in hospitality and service organisations represents a cumulative outcome of integrated human resource strategies that shape service climate, employee behavior, and consumer perceptions over time. The review underscores the importance of aligning human resource strategies with service quality objectives for sustained competitiveness

Keywords
Recommended Articles
Original Article
“Entrepreneurship Development Training and Enterprise Success: The Mediating Role of Entrepreneurial Competencies among RUDSETI Beneficiaries”
Original Article
“Digital Microfinance and Women's Economic Empowerment: An Empirical Study among Women Entrepreneurs in Karnataka”
Original Article
Role of Customers' Perception of Retail Formats in the Formation of Customer Satisfaction: An Empirical Study of Supermarkets in Delhi NCR.
...
Original Article
Impact of Blockchain Based After Sales Service and Battery Traceability on Customer Satisfaction in the Two Wheeler Electric Vehicle Market: Evidence from Bangalore City
Loading Image...
Volume 3, Issue 1
Citations
963 Views
570 Downloads
Share this article
© Copyright Advances in Consumer Research