Social media has created a social commerce (S.Com) era, especially for Gen. Z shoppers that has revolutionized m-Commerce. This research explores how factors such as influencer credibility (IC) and consumer trust (CT) contribute to the adoption of S.Com. The study was conducted with a quantitative research design and 400 Gen.Z respondents were chosen for this study. Indeed, the results showed that the credibility of influencers can positively impact CT, which ultimately positively affects the S.Com platform purchase decision process. The regression analysis result revealed that the variable IC and influencers trust had significant positive relationship with consumer buying behaviour and intention to S.Com. The analysis shows that the creation of genuine influencer marketing and credible S.Com platforms are crucial to making consumers feel engaged in the social media world and fostering long-lasting digital marketing strategies aimed at Gen.Z
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