Advances in Consumer Research
Issue 4 : 760-772
Original Article
Securing Online Voting For Democracy In Pandemic Times Using Blockchain Technology
 ,
1
Research Scholar, GNA University, Punjab, India
2
Associate Professor, GNA University, Punjab, India
Abstract

Given the current COVID-19 outbreak, it is very important to have a strong democratic process that includes safe ways to vote online. It is not simple to maintain conventional voting methods safe, open, and unchanged in the face of huge changes throughout the world. This paper examines the creation and implementation of a blockchain-based online voting system that addresses these challenges. Blockchain's decentralization, transparency, and immutability might make online voting systems more accurate, reliable, and safe. Using blockchain technology, a distributed ledger, the suggested system protects voter identity, vote integrity, anonymity, and fraud prevention. The study evaluates the system on key parameters like security, accuracy, scalability, and efficiency in accordance with more traditional and established online voting options. By means of extensive simulations and comparative research, the study reveals that blockchain has the capacity to lower hazards pertaining to hackers, tampering, and unauthorised access. Should a pandemic or other disaster make physical voting impossible, the findings suggest that online voting using blockchain technology may improve democratic resilience and trust. By detailing actions to be taken to establish an online voting system that is secure, efficient, and trustworthy, this paper contributes to the continuous debate on technology developments in democratic processes

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