Advances in Consumer Research
Issue 9 ( Special Issue CPIMASS) : 22-23 doi: https://doi.org/10.5281/zenodo.22039301
Original Article
Psychological Contract and Employee Retention: A Study of Private Sector Organizations in Jharkhand
 ,
 ,
1
Affiliation -Amity University Jharkhand
2
Affiliation -Central University.
Abstract

Employee retention has emerged as a critical challenge for private sector organizations, particularly in developing regions like Jharkhand. Beyond formal employment contracts, employees form psychological expectations regarding growth, fairness, recognition, and organizational support. This unwritten set of expectations is referred to as the psychological contract. The present study examines the impact of psychological contract fulfillment on employee retention in private sector organizations in Jharkhand. Using a descriptive research design, data were collected from employees working in various private organizations across manufacturing, service, and IT sectors. The study finds that fulfillment of psychological contracts significantly influences employee commitment and retention intentions. Breach or violation of psychological contracts leads to dissatisfaction, reduced trust, and increased turnover intentions. The study highlights the need for organizations to actively manage employee expectations and foster transparent communication to strengthen retention strategies.

Keywords
Recommended Articles
Original Article
Sustainable Consumption Among Generation Z: Examining the Influence of Environmental Knowledge, Financial Awareness and Green Purchase Intentions in an Emerging Market
...
Original Article
Mapping the Evolution of Algorithmic Recommendation Systems in E-Commerce (2020–2025): Productivity, Impact, and Thematic Hotspots from a Bibliometric Study
Original Article
Marketing for a Better Planet: Aligning CSR Strategies with the SDGs
...
Original Article
Consumer Behaviour in the Era of Digitisation: A Study on the Role of the IT Sector in the Growth of the Indian Economy
Loading Image...
Volume 3, Issue 9 ( Special Issue CPIMASS)
Citations
269 Views
189 Downloads
Share this article
© Copyright Advances in Consumer Research