Advances in Consumer Research
Issue 4 : 704-712
Original Article
Investigating Skill Enhancement and Career Trajectories of Crowd Workers in Digital Labor Platform
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Associate Professor, Department of Business Administration, Rani Channamma University, Belagavi.
Abstract

The rapid growth of digital labor platforms has transformed traditional employment structures by creating new opportunities for flexible and remote work. Crowd workers increasingly participate in platform-based labor markets to access global tasks, generate income, and develop professional skills. Within this context, understanding how skill enhancement influences career trajectories have become an important area of inquiry. This study investigates the relationship between skill enhancement and career progression among crowd workers engaged in platform-based labor. The primary aim of the study is to examine how participation in digital labor platforms contributes to skill development and how these skills influence workers’ access to better work opportunities and career mobility. The study adopts a quantitative research design. Data were collected from a sample of 150 crowd workers using a structured questionnaire distributed through online communities and freelancer networks. A non-probability convenience sampling technique was employed to select respondents actively engaged in digital labor platforms. The collected data were analysed using basic statistical techniques, including descriptive statistics, reliability and validity analysis, correlation analysis, and simple regression analysis to test the proposed hypotheses. The results indicate that skill enhancement plays a significant role in shaping the career trajectories of crowd workers. Increased engagement in platform-based tasks and continuous learning activities contributes to improved skill development. Furthermore, higher levels of skill acquisition are associated with greater access to work opportunities, improved earning potential, and stronger prospects for career advancement within digital labor platforms. Overall, the study contributes to the growing literature on the gig economy by highlighting the importance of skill development in supporting sustainable career pathways in digital labor markets. The findings offer valuable implications for platform providers, policymakers, and workers by emphasizing the need to promote skill-building initiatives and learning opportunities within platform-based labor environments

 

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