The rapid growth of financial technology (FinTech) has transformed the financial landscape, providing users with enhanced digital solutions for payments, banking, and investments. This study examines user preferences for FinTech services in Chennai, focusing on awareness, adoption factors, satisfaction levels, and challenges. Researchers conducted a mixed-method approach, incorporating surveys and interviews with 214 respondents. Findings indicate that convenience, transaction speed, and cost-effectiveness drive adoption, while security and regulatory concerns act as barriers. The study highlights opportunities for FinTech growth through enhanced cybersecurity measures, financial literacy programs, and improved user support. The recommendations aim to foster greater financial inclusion and trust in FinTech services in Chennai
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