This study investigates the factors influencing the adoption of e-banking services in rural areas of Odisha, India, employing a mixed-methods approach. A descriptive and exploratory research design will be utilized, with convenience sampling to select participants from various rural locations. Primary data will be collected through self-administered questionnaires distributed to rural residents, while secondary data will be gathered from existing literature and reports. Exploratory factor analysis (EFA), analysis of variance (ANOVA), and multiple regression analysis will be conducted to analyze the data. The study aims to identify underlying factors driving e-banking adoption and explore differences in perceptions among different demographic groups. The findings will contribute to understanding the complexities of e-banking adoption in rural India and provide insights for policymakers and financial institutions to promote financial inclusion and technological advancement in rural areas.
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