The silk handloom industry holds a significant place in Indias cultural. In regions like Sirumugai in Coimbatore, known for its exquisite silk weaving heritage, the industry continues to serve as a vital source of livelihood for numerous artisan families. This study seeks to address this gap by evaluating the combined impact of critical business factors on both financial growth and personal satisfaction, offering valuable insights for policymakers, industry stakeholders, and aspiring entrepreneurs. This study adopts a descriptive and analytical research design. The sample size of 381 respondents ensures both statistical significance and representation of the demographic and business diversity present within Sirumugai's silk handloom sector, allowing the study to draw valid and meaningful conclusions. Tools used for the study are Descriptive Statistics, Correlation and Multiple Regression. This model confirms that market share, sustainability practices, and revenue growth significantly influence personal entrepreneurial satisfaction, explaining just over 51% of its variation.
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