More and more people are choosing eco tourism which preserves their culture and environment in India. Many Indian heritage sites are encouraging eco friendly travel at present. The purposes of this study are to explore green marketing usage by these locations, and visitors' attitude towards it. Surveys and other data are used to determine if tourists believe the green claims and if so, if it influences their level of satisfaction. The results show that tourists are more prone to be satisfied and come back if green messages are truthful. Besides, the study makes a set of recommendations towards implementing green marketing in Indian heritage travel
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