Advances in Consumer Research
Issue 8 : 267-279
Original Article
AI Practices in Human Resource Management: Impact on ESG Performance and Organizational Success in the Indian IT Sector.
 ,
1
Assistant Professor, Department of Management, International Institute of Business Studies (IIBS), Bangalore, Karnataka, India.
2
Associate Professor, Department of MBA, Atria Institute of Technology, Bangalore, Karnataka, India
Abstract

Artificial Intelligence (AI) has emerged as a transformative technology that is reshaping Human Resource Management (HRM) by enhancing operational efficiency, improving employee experiences, and enabling strategic workforce decisions. This study examines the impact of AI-enabled HRM practices in the Information Technology (IT) sector by analyzing their influence on recruitment, performance management, employee learning and development, workforce planning, employee engagement, work-life balance, recruitment efficiency, and organizational culture. A quantitative research design was adopted, and primary data were collected from 155 employees working in five leading IT companies in Bengaluru through a structured questionnaire. The collected data were analyzed using IBM SPSS Statistics 28 through descriptive statistics, reliability analysis, Pearson correlation, ANOVA, and regression analysis. The findings reveal that all AI-enabled HRM dimensions exhibit strong reliability and significant positive relationships with one another. The regression results indicate that AI-enabled HRM practices explain 53.0% of the variance in HR effectiveness, while ANOVA confirms that AI significantly influences all major HR functions. The study concludes that AI has become a strategic enabler of digital HR transformation by improving recruitment effectiveness, employee development, workforce planning, organizational culture, and overall HR performance. The findings provide valuable implications for HR professionals, organizational leaders, and policymakers seeking to leverage AI for sustainable workforce management and organizational competitiveness......

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