Advances in Consumer Research
Issue:6 : 1447-1454
Original Article
A Study On The Pattern Of Utilisation Of Household Savings In Kerala
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1
Associate Professor, Department of Economics, Nirmala college, Muvattupuzha,
2
Assistant professor, Department of Economics, Nirmala college, Muvattupuzha
3
Assistant professor, Department of Economics, Nirmala college, Muvattupuzha,
Abstract

The concepts of saving and investment play a significant part in economic analysis. Growth in the saving rate, usage of savings for supporting the increasing investment requirement and the use of the investment income for further financing constitute the approach of economic growth of a country. In India household sector contributes approximately 73% of total gross savings followed by the private sector (20%) and public sector (4%). During the post pandemic there has been a shift in the composition of overall savings of the household sector in India. This article will analyses the factors that motivates people to save in the post covid regime and the pattern of utilisation of household savings in Kerala

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