Advances in Consumer Research
Issue:6 : 1447-1454
Original Article
A Study On The Pattern Of Utilisation Of Household Savings In Kerala
Loading Image...
 ,
Loading Image...
 ,
1
Associate Professor, Department of Economics, Nirmala college, Muvattupuzha,
2
Assistant professor, Department of Economics, Nirmala college, Muvattupuzha
3
Assistant professor, Department of Economics, Nirmala college, Muvattupuzha,
Abstract

The concepts of saving and investment play a significant part in economic analysis. Growth in the saving rate, usage of savings for supporting the increasing investment requirement and the use of the investment income for further financing constitute the approach of economic growth of a country. In India household sector contributes approximately 73% of total gross savings followed by the private sector (20%) and public sector (4%). During the post pandemic there has been a shift in the composition of overall savings of the household sector in India. This article will analyses the factors that motivates people to save in the post covid regime and the pattern of utilisation of household savings in Kerala

Keywords
Recommended Articles
Original Article
From Social Media Influencers to Sustainable Buying Preferences: The Roles of Consumer Engagement, Sustainable Consumer Awareness, and Brand Attitude in Ethnic Wear
Original Article
Corporate Governance Compliance and Financial Performance: A Legal–Managerial Analysis of Listed Firms
...
Original Article
Emerging Cybersecurity Technologies and Fraud Detection Mechanisms
Original Article
Community-Centric Social Entrepreneurship: Mapping Research Evolution, Emerging Themes and Future Directions
...
Loading Image...
Volume 2, Issue:6
Citations
1239 Views
687 Downloads
Share this article
© Copyright Advances in Consumer Research