Impulse purchase or impulse buying describes any purchase which a customer (in this case, parents/guardians or children themselves) makes without prior planning or advance intention. This study is an attempt to find out the factors that have impact on consumer impulse buying behavior for toys in Indore. The impact of various variables like discount offers, promotional schemes, festival seasons, social media marketing, and in-store displays on impulse buying behavior was analyzed. The study is based on primary data collected in Indore city with the help of a structured questionnaire. Data analysis has been done using SPSS software. The statistical analysis method employed in this study is Reliability analysis followed by Multiple regression analysis.
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