Advances in Consumer Research
Issue:5 : 2644-2647
Research Article
A Review on change in Indian Consumer attitude amidst COVID-19 pandemic
Received
Sept. 1, 2025
Revised
Oct. 3, 2025
Accepted
Nov. 19, 2025
Published
Nov. 21, 2025
Abstract

This paper aims to make a comprehensive review of factors affecting a purchaser decision towards apparel and textile products during the times of COVID-19 pandemic era. Research studies concerned with factors having impact on marketing of textile products including apparel and fashion products have been reviewed. Factors such as different cultural, social, personal, psychological and environmental aspects seem to play an important role

Keywords
Consumer purchasing behavior
Apparel buying decisions
Textile products
COVID-19 pandemic
Cultural factors
Social factors
Personal factors
Psychological factors
Environmental influences
Fashion marketing
Consumer decision-making
Online shopping behavior.
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