Advances in Consumer Research
Issue:6 : 149-158
Original Article
“Blockchain Technology in Indian Banks: Employees’ Awareness, Perception, and Influencing Factors”
 ,
1
Ph.D Research Scholar, School of Commerce & Business Management, Geeta University, Panipat
2
Associate Professor, School of Commerce & Business Management, Geeta University,Panipat
Received
Oct. 12, 2025
Revised
Nov. 26, 2025
Accepted
Dec. 16, 2025
Published
Dec. 19, 2025
Abstract

Blockchain technology is increasingly recognized as a transformative innovation in banking; however, empirical research has largely overlooked the role of employees, who are central to its implementation. Addressing this gap, this study examines employees’ awareness, perceptions, and behavioural intentions toward blockchain adoption in the Indian banking sector. Using a quantitative approach, primary data were collected from 200 employees of selected public and private sector banks. The study extends the Technology Acceptance Model (TAM) by incorporating perceived trust, cost, strategic value, risk, and security. Descriptive statistics, Pearson’s Chi-square test, and multiple linear regression analysis were employed. The findings reveal significant differences in blockchain awareness across demographic and professional characteristics. Regression results indicate that perceived ease of use, trust, cost, and strategic value positively influence employees’ attitudes, while perceived usefulness, risk, and security show no significant effect. Employees’ attitudes strongly predict their behavioural intention to adopt blockchain. The study provides employee-centric insights for effective blockchain implementation in Indian banks.

Keywords
Recommended Articles
Original Article
Harnessing the Sun for Rural Transformation: India's Path to Sustainable Development
...
Original Article
Perceived Impact of GST Reforms on Consumer Welfare and Business Operations: A Primary Data Study in India
Original Article
Design and Performance Optimization of a Low-Cost IoT-Based Thermal Imaging System Using MLX90640 and ESP32
...
Original Article
Balancing National Security and Human Rights in Bail Decisions under the Unlawful Activities (Prevention) Act, 1967
Loading Image...
Volume 2, Issue:6
Citations
1295 Views
2462 Downloads
Share this article
© Copyright Advances in Consumer Research