Advances in Consumer Research
Issue:6 : 149-158
Original Article
“Blockchain Technology in Indian Banks: Employees’ Awareness, Perception, and Influencing Factors”
 ,
1
Ph.D Research Scholar, School of Commerce & Business Management, Geeta University, Panipat
2
Associate Professor, School of Commerce & Business Management, Geeta University,Panipat
Received
Oct. 12, 2025
Revised
Nov. 26, 2025
Accepted
Dec. 16, 2025
Published
Dec. 19, 2025
Abstract

Blockchain technology is increasingly recognized as a transformative innovation in banking; however, empirical research has largely overlooked the role of employees, who are central to its implementation. Addressing this gap, this study examines employees’ awareness, perceptions, and behavioural intentions toward blockchain adoption in the Indian banking sector. Using a quantitative approach, primary data were collected from 200 employees of selected public and private sector banks. The study extends the Technology Acceptance Model (TAM) by incorporating perceived trust, cost, strategic value, risk, and security. Descriptive statistics, Pearson’s Chi-square test, and multiple linear regression analysis were employed. The findings reveal significant differences in blockchain awareness across demographic and professional characteristics. Regression results indicate that perceived ease of use, trust, cost, and strategic value positively influence employees’ attitudes, while perceived usefulness, risk, and security show no significant effect. Employees’ attitudes strongly predict their behavioural intention to adopt blockchain. The study provides employee-centric insights for effective blockchain implementation in Indian banks.

Keywords
Recommended Articles
Original Article
“Entrepreneurship Development Training and Enterprise Success: The Mediating Role of Entrepreneurial Competencies among RUDSETI Beneficiaries”
Original Article
“Digital Microfinance and Women's Economic Empowerment: An Empirical Study among Women Entrepreneurs in Karnataka”
Original Article
Role of Customers' Perception of Retail Formats in the Formation of Customer Satisfaction: An Empirical Study of Supermarkets in Delhi NCR.
...
Original Article
Impact of Blockchain Based After Sales Service and Battery Traceability on Customer Satisfaction in the Two Wheeler Electric Vehicle Market: Evidence from Bangalore City
Loading Image...
Volume 2, Issue:6
Citations
1200 Views
2337 Downloads
Share this article
© Copyright Advances in Consumer Research