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Influence of Digital Marketing Practices on Customer Interest and Adoption of Green Startups, Eco-Innovations, and Electric Vehicle Charging Stations
Kiran Kumar Thoti,
Niharika Mishra,
Gururaj B Urs
Issue 11
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doi: https://doi.org/10.5281/zenodo.23528716
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From Social Media Influencers to Sustainable Buying Preferences: The Roles of Consumer Engagement, Sustainable Consumer Awareness, and Brand Attitude in Ethnic Wear
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Corporate Governance Compliance and Financial Performance: A Legal–Managerial Analysis of Listed Firms
Varun Saini,
Yashika Guleria,
Sumeet Kumar,
Ammar Bahadur Rokaya,
Suraj Raj Bhandari,
Bhim Bahadur Khadka
Issue 11
: 427-438
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Emerging Cybersecurity Technologies and Fraud Detection Mechanisms
Issue 11
: 422-426
Original Article
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Community-Centric Social Entrepreneurship: Mapping Research Evolution, Emerging Themes and Future Directions
Y Shivashankarachar,
Jyothi Vijayan Nair,
Girish Babu M,
Divya Bharathi,
Nishchitha Gowda C.G
Issue 11
: 410-421
doi: https://doi.org/10.5281/zenodo.24033521
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Exploring the Adoption of AI-driven Pedagogical Tools by Teachers- Trainers in India’s Higher Education Sector
Sonali Beri,
Tooba Bilgrami,
Sumit Tomar,
R. Priya
Issue 11
: 396-409
doi: https://doi.org/10.5281/zenodo.24033007
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Empowering Youth: Enhancing Mental Well-being and Physical Fitness for Holistic Development: A Cross-Sectional Empirical Study Among University Students in Bhopal, Madhya Pradesh, India
Amrin Noor,
Tanveer Ahmed,
Farheen Sayyad,
Sofia Aslam,
Tooba Bilgrami,
Sumit Tomar
Issue 11
: 380-395
Original Article
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Life Cycle Cost Assessment of Porous Pavements
Sunil M N,
Yateen Lokesh,
Akshaya Kumar V Hanagodimath
Issue 11
: 368-379
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Beyond the Mat: AI Yogic Avatars as Agentic Leaders in Shaping Consumer Online Food Choices and Digital Well-Being
Karishma Kataria,
Karina Bhatia Kakkar
Issue 11
: 358-388
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Retail Investor Behaviour and Options Trading Performance in India: the Role of Behavioural Biases, Financial Literacy and Risk Management
K .Balaji,
P.Seshagiri Rao,
Sandhya Kalale Srinivas
Issue 11
: 344-357
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Exploring the Connection Between Customer Satisfaction and Behavioral Intentions in Casual Dining Restaurants: An Examination of Recent Research
Praveen Bansal,
Dhananjay Kumar Srivastav
Issue 11
: 337-343
doi: https://doi.org/10.5281/zenodo.23833037
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Two Decades of FinTech and Bank Savings Research: A Bibliometric and Science Mapping Analysis (2005–2025)
Issue 11
: 320-336
doi: https://doi.org/10.5281/zenodo.23833163
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Are Corporate Governance Characteristics Associated with Financial Distress? Evidence from Indian Listed Firms
Issue 11
: 308-319
Original Article
Open Access
Market Reaction to Rights Offering Announcements in the Indian Stock Market
Vanisha D Patel,
Sujith Kumar S.H
Issue 11
: 301-307
Original Article
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Knowledge Sharing and Innovative Work Behavior: An Empirical Study of Hospitality Sector in Punjab and Haryana
Issue 11
: 293-300
Original Article
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Medical Ethics in Antibiotic Prescription and Use: a Comprehensive Review
Ashutosh Pathak,
Mohit Kumar,
DivyaRaj Singh
Issue 11
: 279-292
doi: https://doi.org/10.5281/zenodo.23755117
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The Influence of Toxic Leadership on Employees' Intention to Leave: Examining the Moderating Role of Gender
Issue 11
: 271-276
doi: https://doi.org/10.5281/zenodo.23731024
Original Article
Open Access
Strengthening Pharmaceutical Supply Chain Integrity in India: a Review of Drug Authentication, Traceability and Risk Mitigation
Issue 11
: 262-270
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Green Humble Leadership and Green Creativity: The Parallel Mediating Roles of Green Psychological Capital and Green Autonomy in Pakistan's Hospitality
Pir Imad Ali Shah,
Chunyong Tang,
Muhammad Tufail
Issue 11
: 249-261
doi: https://doi.org/10.5281/zenodo.23909785
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Analysis of the Influence of Entrepreneurial Marketing and Digital Marketing on Marketing Performance Through Innovation Products and Competitive Advantage
Rosmina Hiola,
Zakiyah Zahara,
Syamsuddin ,
Maskuri Sutomo
Issue 11
: 233-248
Original Article
Open Access
A Comparative Analysis of Risk, Return, and CAPM-Based Performance of Selected Blue-Chip Companies Listed on the National Stock Exchange of India (2021-2026)
Gayatri N. Nayak,
Prajakta Khamkar,
Meenakshi A. Arya,
Kirti Shivaji Bothe
Issue 11
: 225-232
Original Article
Open Access
Education as a double-edged sword: Determinants of self-rated health among mobile gamers making in-game purchases based on the rainbow model
Issue 11
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doi: https://doi.org/10.5281/zenodo.23907005
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Mapping the Intellectual Landscape and Theoretical Evolution of Workplace Spirituality: A Systematic Literature Review and Bibliometric Analysis
Kajal Tyagi,
Bindu Arora,
Indu Gautam
Issue 11
: 194-216
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Open Access
AI-Generated Consumer Profiles, Transparency and Fairness: Consumer Protection in India’s Digital Marketplace
Aman Gautam,
Bhupinder Singh
Issue 11
: 186-193
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Open Access
Exploring the Impact of Mergers and Acquisitions on India’s Banking Landscape: A Data Envelopment Analysis (DEA) Approach
Arshi Ali,
Vaishali Vaishali,
Rinki Joshi
Issue 11
: 174-185
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Open Access
State Intervention and Spatial Inequality: Evaluating the Governance Effectiveness of Tourism Policy in Uttar Pradesh, India
Gaurav Agarwal,
Bhanu Pratap Pandey
Issue 11
: 161-173
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Open Access
Brand Communities and Customer Advocacy in Management: Exploring Consumer Engagement in the Age of Social Media
Sunil Kumar,
Shiv Kant Tiwari,
K. Madane,
Abdul Alim Khan,
Ran Vijay Singh,
Biswo Ranjan Mishra
Issue 11
: 150-160
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Open Access
Transforming Human Resource Practices Through Artificial Intelligence: a Study of Organizational Readiness and Strategic Implementation in the Indian IT Sector
Richa Sharma,
Neeraj Gupta
Issue 11
: 143-149
doi: https://doi.org/10.5281/zenodo.23683045
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Relationship Between Corporate Social Responsibility(Csr) and Brand Equity - an Empirical Study
S. Swapna,
J. Karthikeyani
Issue 11
: 137-142
Original Article
Open Access
Linking Brand Image, Brand Alignment Towards Sustainable Brand Behavior: Focusing on Brand Resilience in the Context of Indian Educational Institutions
Diptayan Bhattacheryya,
Mainak Chakraborty,
Sudipta Majumdar,
Avradeep Ganguly,
Samprit Chakrabarti
Issue 11
: 126-136
Original Article
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A Conceptual Analysis of Gst and Its Effect on Consumer Price Levels in India
Puja Sharma,
Savitha. N.L,
Jyoti kumari
Issue 11
: 118-125
Original Article
Open Access
An Empirical Study on Experiential Learning on Skill Development as a Catalyst for Enhancing Employability Skills and Career Readiness Among Generation Z
Laxmidhar Biswal,
Suman Kalyan Chaudhury,
Biswaranjan Parida,
Apoorva Behera
Issue 11
: 110-117
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Financial Inclusion and Investment Uncertainty in the Indian Stock Market: Evidence from Implied Volatility, Regime Shifts and Retail Participation, 2011–2026
B Amarnath Reddy,
CH V L L Kusuma Kumari
Issue 11
: 95-109
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Artificial Intelligence, Cybersecurity and Digital Financial Inclusion: a Theoretical Framework for Inclusive Financial Development
Somdeb Roy Barman,
Annesha Saha
Issue 11
: 88-94
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Workplace Ergonomic Practices and Quality of Work Life Among IT Employees: the Mediating Role of Psychological Well-Being
Issue 11
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doi: https://doi.org/10.5281/zenodo.23311593
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Open Access
A Review Study of AI-Driven Smart Manufacturing for Quality Enhancement in Defence Production and Directions for Future Research
Gagandeep Singh,
Smriti Verma,
Aarti Chopra
Issue 11
: 78-55
Original Article
Open Access
A comparative study on García Lorca’s drama Yerma and Gunasēna Galappaththi’s Sri Lankan drama Mūdu Puththu
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A Business Intelligence Framework for Sustainable Growth and Innovation in SMEs
Rashmi Umarji,
Santosh Ramdas Shivane,
Srinanda S B,
Archana BM,
Thejesh KM,
Chinmaye P
Issue 11
: 65-71
Original Article
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Coping and Consumer Behaviour: a Psychosocial Investigation of Meaning, Identity, and Consumption Patterns
Sramana Chakraborty,
Sagarika Debroy,
Victor Saha
Issue 11
: 56-64
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Open Access
Banking Service Experience and Customer Satisfaction: An Empirical Study of Rural Customers in Rajasthan
Saziya Iqbal khan,
Monika Khatri
Issue 11
: 37-47
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Open Access
Consumption Values and Millet Instant Food Choices: A Structured Model Assessing the Mediating Role of Attitude
Kamala G,
Lathamani Basavaiah
Issue 11
: 27-36
doi: https://doi.org/10.5281/zenodo.23185138
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Open Access
Exercise Safety Awareness and Misconceptions in Relation to Selected Health and Physical Fitness Indicators Among University Students
Monika Khatri,
Mrunmayee Khandagale,
Atharva Munishwar,
Vinayak Ravi Shanker
Issue 11
: 18-26
Original Article
Open Access
Geriatric Care Delivery under NPHCE in Urban Rajasthan: Evidence from Jaipur
District
Mamta Chauhan,
Kajal Sitlani
Issue 11
: 12-17
Original Article
Open Access
Women Empowerment Through Five-Year Plans in India (1951–2017): A Study in Policy Evolution and Social Development
Kumari Shivali,
L. C. Verma
Issue 11
: 7-11
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Open Access
AI Shopping Assistants and Electronic Purchase Intention: The Role of Trust and Privacy Concern
Issue 11
: 1-6