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Influence of Digital Marketing Practices on Customer Interest and Adoption of Green Startups, Eco-Innovations, and Electric Vehicle Charging Stations
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Niharika Mishra,
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Issue 11
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Mapping the Intellectual Landscape and Theoretical Evolution of Workplace Spirituality: A Systematic Literature Review and Bibliometric Analysis
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Bindu Arora,
Indu Gautam
Issue 11
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AI-Generated Consumer Profiles, Transparency and Fairness: Consumer Protection in India’s Digital Marketplace
Aman Gautam,
Bhupinder Singh
Issue 11
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Exploring the Impact of Mergers and Acquisitions on India’s Banking Landscape: A Data Envelopment Analysis (DEA) Approach
Arshi Ali,
Vaishali Vaishali,
Rinki Joshi
Issue 11
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State Intervention and Spatial Inequality: Evaluating the Governance Effectiveness of Tourism Policy in Uttar Pradesh, India
Gaurav Agarwal,
Bhanu Pratap Pandey
Issue 11
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Brand Communities and Customer Advocacy in Management: Exploring Consumer Engagement in the Age of Social Media
Sunil Kumar,
Shiv Kant Tiwari,
K. Madane,
Abdul Alim Khan,
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Biswo Ranjan Mishra
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Transforming Human Resource Practices Through Artificial Intelligence: a Study of Organizational Readiness and Strategic Implementation in the Indian IT Sector
Richa Sharma,
Neeraj Gupta
Issue 11
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Relationship Between Corporate Social Responsibility(Csr) and Brand Equity - an Empirical Study
S. Swapna,
J. Karthikeyani
Issue 11
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Diptayan Bhattacheryya,
Mainak Chakraborty,
Sudipta Majumdar,
Avradeep Ganguly,
Samprit Chakrabarti
Issue 11
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A Conceptual Analysis of Gst and Its Effect on Consumer Price Levels in India
Puja Sharma,
Savitha. N.L,
Jyoti kumari
Issue 11
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Open Access
An Empirical Study on Experiential Learning on Skill Development as a Catalyst for Enhancing Employability Skills and Career Readiness Among Generation Z
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Suman Kalyan Chaudhury,
Biswaranjan Parida,
Apoorva Behera
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Financial Inclusion and Investment Uncertainty in the Indian Stock Market: Evidence from Implied Volatility, Regime Shifts and Retail Participation, 2011–2026
B Amarnath Reddy,
CH V L L Kusuma Kumari
Issue 11
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Artificial Intelligence, Cybersecurity and Digital Financial Inclusion: a Theoretical Framework for Inclusive Financial Development
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Annesha Saha
Issue 11
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Workplace Ergonomic Practices and Quality of Work Life Among IT Employees: the Mediating Role of Psychological Well-Being
Issue 11
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doi: https://doi.org/10.5281/zenodo.23311593
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Open Access
A Review Study of AI-Driven Smart Manufacturing for Quality Enhancement in Defence Production and Directions for Future Research
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Smriti Verma,
Aarti Chopra
Issue 11
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A comparative study on García Lorca’s drama Yerma and Gunasēna Galappaththi’s Sri Lankan drama Mūdu Puththu
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A Business Intelligence Framework for Sustainable Growth and Innovation in SMEs
Rashmi Umarji,
Santosh Ramdas Shivane,
Srinanda S B,
Archana BM,
Thejesh KM,
Chinmaye P
Issue 11
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Original Article
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Coping and Consumer Behaviour: a Psychosocial Investigation of Meaning, Identity, and Consumption Patterns
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Sagarika Debroy,
Victor Saha
Issue 11
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Open Access
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Monika Khatri
Issue 11
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Open Access
Consumption Values and Millet Instant Food Choices: A Structured Model Assessing the Mediating Role of Attitude
Kamala G,
Lathamani Basavaiah
Issue 11
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doi: https://doi.org/10.5281/zenodo.23185138
Original Article
Open Access
Exercise Safety Awareness and Misconceptions in Relation to Selected Health and Physical Fitness Indicators Among University Students
Monika Khatri,
Mrunmayee Khandagale,
Atharva Munishwar,
Vinayak Ravi Shanker
Issue 11
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Open Access
Geriatric Care Delivery under NPHCE in Urban Rajasthan: Evidence from Jaipur
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Kajal Sitlani
Issue 11
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Open Access
Women Empowerment Through Five-Year Plans in India (1951–2017): A Study in Policy Evolution and Social Development
Kumari Shivali,
L. C. Verma
Issue 11
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AI Shopping Assistants and Electronic Purchase Intention: The Role of Trust and Privacy Concern
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