Original Article
Open Access
Impact of AI and Gen-AI on Business Models
Issue 10
: 547-551
doi: 10.5281/zenodo.23205266
Original Article
Open Access
Occupational Exposure to Formaldehyde and Xylene and Associated Respiratory
and Haematological Health Outcomes among Laboratory Personnel: A Systematic
Review
Baijnath Das,
Sushil Pal,
Hemant Kumar,
Sharad Kumar
Issue 10
: 543-546
Original Article
Open Access
Digital Financial Inclusion and MSME Financial Resilience in Emerging
Economies: A PRISMA-Guided Systematic Review and Comparative Thematic
Synthesis
Alok Kumar,
Vivek Kumar Singh Jha,
Bhaskar ,
Abhishek Kumar Mishra
Issue 10
: 531-542
Original Article
Open Access
Workplace Spirituality as a Source of Employee Motivation and Organizational Commitment
Snehal Adhangale,
Sandeep Sonawane
Issue 10
: 516-530
Original Article
Open Access
Consumer Trust and Digital Adoption Among Women Online Shoppers
Spoorthi R,
Manjushree R K,
Sindhu AL,
H H Ramesha,
Tanuja Nair,
J.Solomon Thangadurai
Issue 10
: 510-515
Original Article
Open Access
A Study on Market analysis of investors
S. Izaz Ahammed,
Lumina Julie R
Issue 10
: 497-509
Original Article
Open Access
Ethical Governance of Biosimilars in India and the United States: A Comparative Review of Patient Safety, Accessibility, and Regulatory Accountability
Mohit Kumar,
Neelam Painuly,
Abhishek Agrawal,
Ashutosh Pathak,
Pratibha Malik
Issue 10
: 476-496
doi: https://doi.org/10.5281/zenodo.23058718
Original Article
Open Access
Public health laws for prevention and control of Tuberculosis in India
Ashutosh Pathak,
Uday Gupta,
Malik Jameel,
Divyaraj singh,
Mohit Kumar,
Neelam Painuly,
Abhishek Agrawal
Issue 10
: 468-475
doi: https://doi.org/10.5281/zenodo.23058529
Original Article
Open Access
From AI Anxiety to AI Adaptability: The Role of Emotion Crafting in Enhancing
Adaptive Job Performance in the Age of Agentic AI
A Annapurna,
Monika Khatri,
Lalatendu Kesari Jena
Issue 10
: 454-467
Original Article
Open Access
Mapping the Evolution of Algorithmic Recommendation Systems in E-Commerce (2020–2025): Productivity, Impact, and Thematic Hotspots from a Bibliometric Study
Meera Brahmapurkar,
Deependra Sharma
Issue 10
: 436-453
Original Article
Open Access
Sustainable Consumption Among Generation Z: Examining the Influence of
Environmental Knowledge, Financial Awareness and Green Purchase Intentions
in an Emerging Market
M V A L Narasimha Rao,
VANDANA Kandukuri,
Dasari Divya,
Aruna , Gudimetla,
G. Radha , Krishna Murthy,
Lalisetti Ganesh
Issue 10
: 427-435
Original Article
Open Access
Marketing for a Better Planet: Aligning CSR Strategies with the SDGs
Kavitha R Gowda,
Sanjay K Deshpande,
Ravikumar S Shivapuji
Issue 10
: 419-426
Original Article
Open Access
Trust and the Commoditisation of Convenience: Determinants of Consumer
Attitude and Usage Behaviour towards Online Food Delivery Applications
Lakshay Khatana,
Syed Mohd Jamal Mahmood,
Uzma Rukhsar
Issue 10
: 408-408
Original Article
Open Access
Motivating the Modern Workforce: How Autonomy and Purpose Outperform Financial Incentives in Employee Engagement
Issue 10
: 397-407
Original Article
Open Access
Consumer Behaviour in the Era of Digitisation: A Study on the Role of the IT Sector in the Growth of the Indian Economy
Issue 10
: 391-396
Original Article
Open Access
From Satisfaction to Delight: Dual Pathways to Multidimensional Loyalty
Hima Bindu Pagidimarri,
Ramana Madupalli,
Pankaj Singh
Issue 10
: 376-390
Original Article
Open Access
Importance of Mental Health in the Education System in India
Priyanka Prajapati,
Dipak Makwana
Issue 10
: 373-375
Original Article
Open Access
Comparative Analysis of Selected Indian Housing Finance Companies Based on Camel Approac
Dineshkumar R. Prajapati,
Nidhi Nalwaya
Issue 10
: 367-372
Original Article
Open Access
User-Generated Content and Travel Decisions: A Review of Peer Influence from Social Media to Actual Trips
Vinay Kumar Malkoti,
Chef Ankit Singh,
Ajaypal Singh Rawat,
Aarti Jain,
Chandramauli Dhaundiyal
Issue 10
: 344-339
Original Article
Open Access
From E-Courts To Ai-Courts: Integrating Artificial Intelligence In The Indian Judicial System
Karanveer Singh,
Anita Singh
Issue 10
: 340-343
Original Article
Open Access
Consumer engagement dynamics in AI-driven digital marketing ecosystems
Rajkumar S ,
Rajesh Pasala,
Sugandhaverma ,
R. Sabari Sree,
Saisreeramapraneethmunuganti ,
K Anusha Reddy
Issue 10
: 331-339
Original Article
Open Access
Advancing Marketing Frontiers: Artificial Intelligence, Digital Influence, and Strategic Market Adaptation
Singh, Parul,
Mishra G. P.,
Mishra , Kusum
Issue 10
: 319-330
doi: https://doi.org/10.5281/zenodo.22892709
Original Article
Open Access
Over-Tourism and the Right to Self-Determination in Sustainable Indigenous Tourism at the Micro Level: A Self-Determination Perspective
Siti Zakiah,
Heru Kurniadi,
Vany Octaviany,
Eva Mardiyana,
Deni Hermana,
Ganjar Mohamad Disastra
Issue 10
: 304-318
Original Article
Open Access
Social Media Exposure and Influencer Marketing ROI: Examining the Role of Consumer Engagement and Purchase Intention among Gen Z
Avinash Pandey,
Hari Shankar Shyam
Issue 10
: 290-303
doi: https://doi.org/10.5281/zenodo.22867991
Original Article
Open Access
Impact of Sales Promotion Tools Adopted by Apparel Retail Stores on Consumer Buying Behaviour in Bengaluru
Issue 10
: 284-289
doi: https://doi.org/10.5281/zenodo.22867633
Original Article
Open Access
Metaemotions and Consumer Decision Making in Petcare : A Meta-Care Framework for Human Centred Conversational AI
Kavita Gupta,
Swati Punjani
Issue 10
: 271-283
Original Article
Open Access
Generative AI Adoption under Academic Stress: Examining Psychological Well-Being among PGDM Students in Bangalore
Issue 10
: 265-270
doi: https://doi.org/10.5281/zenodo.22843517
Original Article
Open Access
Emerging Trends in Graph-Based Network Science: A Critical Review of Algorithms, Artificial Intelligence and Complex Network Applications
Uppari Rajasekhar,
Ashok Mammen V
Issue 10
: 257-264
doi: https://doi.org/10.5281/zenodo.22791173
Original Article
Open Access
Impact of Artificial Intelligence on Consumer Purchase Decisions: A Review
Amritpal Singh Sidhu,
Sushmita ,
Amandeep Kaur
Issue 10
: 245-256
doi: https://doi.org/10.5281/zenodo.22788045
Original Article
Open Access
Mapping the Evolution of Stock Market Prediction Research Using Artificial Intelligence and Machine Learning: A Bibliometric and Systematic Review (2020–2026)
Shilpi Jauhari,
S M Qasim,
Jolly Rastogi,
Ruchi Misra
Issue 10
: 222-244
Original Article
Open Access
Investigating Saudi EFL Students’ Weaknesses in Translating English–Arabic Imperative Sentences: A Mixed-Methods Study
Sulafa Mohammed Ahmed Dafalla Gewi
Issue 10
: 216-194
Original Article
Open Access
A Comprehensive Review Of The Influence Of Social Media Marketing On Consumer Buying Behaviour: A Systematic And Bibliometric Analysis
Vineet Kumar,
Sandeep Shandilya
Issue 10
: 203-215
doi: https://doi.org/10.5281/zenodo.22706240
Original Article
Open Access
AI Adoption affects Work Stress: A Bibliometric Review on Hospitality Industry”
Trishna Kaur,
Ramandeep Kaur
Issue 10
: 191-202
Original Article
Open Access
Operational Slack as a Strategic Capability: The Role of Service Reliability in Enhancing Financial Resilience in the Airline Industry
Priya Singh,
Jyoti Nain,
Adyasa Padhi
Issue 10
: 145-172
doi: https://doi.org/10.5281/zenodo.22724491
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Open Access
Life Cycle Carbon Mitigation Potential of Decentralized Solar Energy Systems in Rural UP: An Empirical Assessment
Shailendra Gautam,
Manjula Jain
Issue 10
: 145-172
Original Article
Open Access
Predictive Workforce Intelligence: An AI-Based Framework for Employee Performance Assessment Using Deep Learning and Structured Workforce Data
Issue 10
: 131-144
Original Article
Open Access
Investigating The Influence Of Digital Financial Literacy On Investment Behaviour And Financial Decision Making Among Young Investors
Kapil Ajay Panjwani,
Jyoti Joshi
Issue 10
: 117-130
doi: https://doi.org/10.5281/zenodo.22706173
Original Article
Open Access
Goal-Driven Organic Food Consumption in Himalayan Tourism: The Role of Trust and Implications for Sustainable Tourism Policy
Manish Semwal,
Chandramauli Dhaundiyal,
Amit Tariyal
Issue 10
: 105-116
doi: https://doi.org/10.5281/zenodo.22723242
Original Article
Open Access
Digital Transformation of Healthcare Delivery in India: Infrastructure, Adoption, and the Persistent Equity Gap
Tanisha Agrawal,
Bindiya Tater
Issue 10
: 97-104
doi: https://doi.org/10.5281/zenodo.22723181
Original Article
Open Access
Automated Decision Support Systems for Enhancing Operational Efficiency in Healthcare Management
Preeti Singh,
Neha Wadhawan
Issue 10
: 88-96
Original Article
Open Access
The Role of Artificial Intelligence in Logistics: Implications for Marketing Performance and Financial Sustainability
Shweta Kulshrestha,
Avdhesh Kumar Yadav,
Yasser Ahmad Khan
Issue 10
: 72-87
doi: https://doi.org/10.5281/zenodo.22791964
Original Article
Open Access
Sustainability in Marketing: Evaluating the Impact of Green Marketing Strategies on Consumer Attitudes and Purchase Intentions
Ankit Srivastava,
Vinay Kumar Malkoti,
Jyoti Prakash,
Abhimanyu Kumar,
Chandramauli Dhaundiyal
Issue 10
: 60-71
doi: https://doi.org/10.5281/zenodo.22723208
Original Article
Open Access
An Empirical Investigation of Social Media Influence on Adventure Tourism Decision-Making: The Mediating Roles of Adventure Motivation and Destination Image
Manshi Shishodia,
Monika Khatri
Issue 10
: 49-59
Original Article
Open Access
Forecasting Gold Prices Before and After the COVID-19 Pandemic: An ARIMA Modelling Approach
Sarah Merlyn,
Latha Mani B
Issue 10
: 43-48
doi: https://doi.org/10.5281/zenodo.22973117
Original Article
Open Access
Little Style, Lasting Influence: The Role of Perceived Sherub Marketing and Brand Awareness in Shaping Purchase Intention through Mini-Me Fashion Sharenting
Akanksha Jaiswal,
Sonia Bhatt,
Kumari Surabhi
Issue 10
: 31-42
Original Article
Open Access
Determinants of Green Hydrogen Acceptance and Supply Chain Management: A Model-Based Study in Gorakhpur City, India
Avinash Rahul,
Sonia Bhatt
Issue 10
: 23-30
Original Article
Open Access
Influence of Workplace Resources on Affective Organisational Commitment: An Empirical Study of Recognition, Social Support, Job Satisfaction, and Self-Efficacy
Lovely Joseph Pullokaran,
Paulachan K. Joseph
Issue 10
: 9-22
Original Article
Open Access
Sustainable Consumption in Emerging Markets: Factors Influencing Green Purchase Decisions Among Generation Z Consumers
Avinash Kumar Vivekanand Mishra,
Shobha Mishra,
Ashok J ,
Nishant Kumar,
Shivani Yadav,
Biswo Ranjan Mishra
Issue 10
: 1-8