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Advancing Marketing Frontiers: Artificial Intelligence, Digital Influence, and Strategic Market Adaptation
Singh, Parul,
Mishra G. P.,
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Issue 10
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doi: https://doi.org/10.5281/zenodo.22892709
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Over-Tourism and the Right to Self-Determination in Sustainable Indigenous Tourism at the Micro Level: A Self-Determination Perspective
Siti Zakiah,
Heru Kurniadi,
Vany Octaviany,
Eva Mardiyana,
Deni Hermana,
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Issue 10
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Social Media Exposure and Influencer Marketing ROI: Examining the Role of Consumer Engagement and Purchase Intention among Gen Z
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Hari Shankar Shyam
Issue 10
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doi: https://doi.org/10.5281/zenodo.22867991
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Impact of Sales Promotion Tools Adopted by Apparel Retail Stores on Consumer Buying Behaviour in Bengaluru
Issue 10
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doi: https://doi.org/10.5281/zenodo.22867633
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Metaemotions and Consumer Decision Making in Petcare : A Meta-Care Framework for Human Centred Conversational AI
Kavita Gupta,
Swati Punjani
Issue 10
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Generative AI Adoption under Academic Stress: Examining Psychological Well-Being among PGDM Students in Bangalore
Issue 10
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doi: https://doi.org/10.5281/zenodo.22843517
Original Article
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Emerging Trends in Graph-Based Network Science: A Critical Review of Algorithms, Artificial Intelligence and Complex Network Applications
Uppari Rajasekhar,
Ashok Mammen V
Issue 10
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doi: https://doi.org/10.5281/zenodo.22791173
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Open Access
Impact of Artificial Intelligence on Consumer Purchase Decisions: A Review
Amritpal Singh Sidhu,
Sushmita ,
Amandeep Kaur
Issue 10
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doi: https://doi.org/10.5281/zenodo.22788045
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Mapping the Evolution of Stock Market Prediction Research Using Artificial Intelligence and Machine Learning: A Bibliometric and Systematic Review (2020–2026)
Shilpi Jauhari,
S M Qasim,
Jolly Rastogi,
Ruchi Misra
Issue 10
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Investigating Saudi EFL Students’ Weaknesses in Translating English–Arabic Imperative Sentences: A Mixed-Methods Study
Sulafa Mohammed Ahmed Dafalla Gewi
Issue 10
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Original Article
Open Access
A Comprehensive Review Of The Influence Of Social Media Marketing On Consumer Buying Behaviour: A Systematic And Bibliometric Analysis
Vineet Kumar,
Sandeep Shandilya
Issue 10
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doi: https://doi.org/10.5281/zenodo.22706240
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Open Access
AI Adoption affects Work Stress: A Bibliometric Review on Hospitality Industry”
Trishna Kaur,
Ramandeep Kaur
Issue 10
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Life Cycle Carbon Mitigation Potential of Decentralized Solar Energy Systems in Rural UP: An Empirical Assessment
Shailendra Gautam,
Manjula Jain
Issue 10
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Open Access
Operational Slack as a Strategic Capability: The Role of Service Reliability in Enhancing Financial Resilience in the Airline Industry
Priya Singh,
Jyoti Nain,
Adyasa Padhi
Issue 10
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doi: https://doi.org/10.5281/zenodo.22724491
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Predictive Workforce Intelligence: An AI-Based Framework for Employee Performance Assessment Using Deep Learning and Structured Workforce Data
Issue 10
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Original Article
Open Access
Investigating The Influence Of Digital Financial Literacy On Investment Behaviour And Financial Decision Making Among Young Investors
Kapil Ajay Panjwani,
Jyoti Joshi
Issue 10
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doi: https://doi.org/10.5281/zenodo.22706173
Original Article
Open Access
Goal-Driven Organic Food Consumption in Himalayan Tourism: The Role of Trust and Implications for Sustainable Tourism Policy
Manish Semwal,
Chandramauli Dhaundiyal,
Amit Tariyal
Issue 10
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doi: https://doi.org/10.5281/zenodo.22723242
Original Article
Open Access
Digital Transformation of Healthcare Delivery in India: Infrastructure, Adoption, and the Persistent Equity Gap
Tanisha Agrawal,
Bindiya Tater
Issue 10
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doi: https://doi.org/10.5281/zenodo.22723181
Original Article
Open Access
Automated Decision Support Systems for Enhancing Operational Efficiency in Healthcare Management
Preeti Singh,
Neha Wadhawan
Issue 10
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The Role of Artificial Intelligence in Logistics: Implications for Marketing Performance and Financial Sustainability
Shweta Kulshrestha,
Avdhesh Kumar Yadav,
Yasser Ahmad Khan
Issue 10
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doi: https://doi.org/10.5281/zenodo.22791964
Original Article
Open Access
Sustainability in Marketing: Evaluating the Impact of Green Marketing Strategies on Consumer Attitudes and Purchase Intentions
Ankit Srivastava,
Vinay Kumar Malkoti,
Jyoti Prakash,
Abhimanyu Kumar,
Chandramauli Dhaundiyal
Issue 10
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doi: https://doi.org/10.5281/zenodo.22723208
Original Article
Open Access
An Empirical Investigation of Social Media Influence on Adventure Tourism Decision-Making: The Mediating Roles of Adventure Motivation and Destination Image
Manshi Shishodia,
Monika Khatri
Issue 10
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Open Access
Forecasting Gold Prices Before and After the COVID-19 Pandemic: An ARIMA Modelling Approach
Sarah Merlyn,
Latha Mani B
Issue 10
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Little Style, Lasting Influence: The Role of Perceived Sherub Marketing and Brand Awareness in Shaping Purchase Intention through Mini-Me Fashion Sharenting
Akanksha Jaiswal,
Sonia Bhatt,
Kumari Surabhi
Issue 10
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Open Access
Determinants of Green Hydrogen Acceptance and Supply Chain Management: A Model-Based Study in Gorakhpur City, India
Avinash Rahul,
Sonia Bhatt
Issue 10
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Original Article
Open Access
Influence of Workplace Resources on Affective Organisational Commitment: An Empirical Study of Recognition, Social Support, Job Satisfaction, and Self-Efficacy
Lovely Joseph Pullokaran,
Paulachan K. Joseph
Issue 10
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Original Article
Open Access
Sustainable Consumption in Emerging Markets: Factors Influencing Green Purchase Decisions Among Generation Z Consumers
Avinash Kumar Vivekanand Mishra,
Shobha Mishra,
Ashok J ,
Nishant Kumar,
Shivani Yadav,
Biswo Ranjan Mishra
Issue 10
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