Call for Papers: Special Issue on “Consumer Behavior in the Age of Digital Transformation”

Journal: Advances in Consumer Research
Guest Editors:
✅ Dr. Ruchika Gupta
✅ Dr. Diwakar Chaudhary

About the Special Issue:
We are pleased to announce a Call for Papers for a special issue of Advances in Consumer Research titled “Consumer Behavior in the Age of Digital Transformation.” As digital technologies continue to reshape the consumer landscape, understanding how consumers engage, evaluate, and make decisions in this evolving environment is crucial for both academia and industry.

This special issue aims to explore contemporary trends, challenges, and opportunities that arise as consumers interact with digital platforms, social media, artificial intelligence, and emerging technologies. We invite original research that contributes to the growing body of knowledge on digital consumer behavior and its impact on marketing strategies, brand engagement, and decision-making processes.

Topics of Interest Include (but are not limited to):

• Impact of AI, machine learning, and big data on consumer choices
• Influence of social media and influencer marketing on purchase decisions
• Digital privacy concerns and consumer trust
• Behavioral changes in online vs. offline purchasing patterns
• Consumer perception of personalized and targeted advertising
• Role of virtual reality (VR) and augmented reality (AR) in shaping consumer experience
• E-commerce trends and digital loyalty programs
• Digital payment systems and their influence on consumer spending behavior

Submission Guidelines:

• All submissions should be original, unpublished, and aligned with the scope of the special issue.
• Manuscripts should follow the formatting guidelines provided by Advances in Consumer Research.
• Submissions will undergo a double-blind peer-review process.

How to Submit:
Authors can submit their manuscripts through the journal’s submission portal. For any inquiries or further assistance, please contact on journal official Email ID.

We look forward to receiving high-quality submissions that contribute to this exciting and rapidly evolving field.