Advances in Consumer Research
Issue 4 : 843-856
Original Article
Wearing Inclusion: Bridging Design, Dignity and Disability Through Adaptive Clothing in India
 ,
1
Assistant Professor, Department of Finance, New Delhi Institute of Management, New Delhi
2
Assistant Professor, Department of HR, New Delhi Institute of Management, New Delhi
Abstract

For millions of Indians with disabilities, aging populations, or limited mobility, getting dressed every day can be a silent struggle. Buttons that won’t fasten, zippers that resist trembling hands, and seams that irritate sensitive skin aren’t just inconveniences—they’re daily reminders of exclusion. Adaptive clothing, designed with thoughtful modifications for ease and dignity, has the power to transform this reality. Yet in India, where over 26 million people live with disabilities, this segment remains overlooked by mainstream fashion. This research goes beyond market gaps to ask a deeper question: How can adaptive clothing in India evolve from a niche solution to a movement that celebrates inclusion? 

Through conversations with wearers, caregivers, designers, and policymakers, we uncover the lived realities behind the data—the mother who stitches makeshift Velcro onto her child’s school uniform, the stroke survivor who avoids social gatherings due to clothing discomfort, and the designers pioneering open-back kurtas or magnetic closures. While global innovations like 3D-printed prosthetics-integrated wearables and AI-driven size customization inspire progress, India’s challenges are unique: price sensitivity, stigma around disability, and a lack of retail visibility. Our mixed-method study reveals that 82% of caregivers prioritize affordability, while 67% of users crave stylish designs that don’t scream "medical." Crucially, we spotlight grassroots successes, like social enterprises upcycling sarees into adaptive apparel or startups using crowdsourced co-design with wheelchair users.

The path forward demands collaboration: policy incentives for inclusive brands, sustainable textile innovations (like breathable, pressure-relief fabrics), and awareness campaigns reframing adaptive wear as fashion, not compromise. By centring human dignity in design, India can weave disability inclusion into the fabric of everyday life—one garment at a time..

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