The present paper Examines the use of the Balanced Scorecard in gauging the performance within the marketplace and improve the competitive advantage in the Al-Privat College. The study variables were defined and analyzed with the help of descriptive-analytical method. Such data were collected on the foundation of 2014-2022 financial statements at the college. These findings demonstrated that the spending of the Al-Privat College dropped by 4.8 percent during study period and the revenues and student enrolment increased by 18.8 percent and 18.7 percent, respectively. In addition to this, the findings showed that there was statistically significant positive correlation between the Balanced Scorecard and the market performance that an increase of Balanced Scorecard by 1 percentage point brought about an increase in the market performance by 2.25 percentage points.
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