Advances in Consumer Research
Issue 7 : 93-103
Original Article
Usage Of Upi Transactions And Its Challenges-A Study On Generation X
 ,
Loading Image...
 ,
 ,
 ,
 ,
1
Krishna Institute of Engineering & Technology (KIET), Ghaziabad, Delhi-NCR, Uttar Pradesh, India
2
Jaypee Institute of Information Technology, Noida, Uttar Pradesh, India.
3
NIET Business School, Greater Noida, Uttar Pradesh, India.
4
School of Management, KCC Institute of Legal & Higher Education, Greater Noida, Uttar Pradesh, India
5
Professor, Kedarnath Aggarwal Institute of Management, Charkhi Dadri, Haryana, India
6
Student, Krishna Institute of Engineering & Technology (KIET), Ghaziabad, Delhi-NCR, Uttar Pradesh, India
Abstract

The Digital India Program has transformed the payment landscape of the country, and the Unified Payments Interface (UPI) is the leading digital payment platform. While the younger population is readily accepting the technology, Generation X (born 1965-1980), which is a major segment of the population, is a special case study for the adoption of digital payment technology. This segment of the population is marked by financial practices and varying levels of digital literacy, and is important for understanding the challenges faced in the transition from traditional payment systems to digital payment systems. This study focuses on the use of UPI transactions among Generation X in Delhi-NCR. The study also looks at the challenges faced by Generation X in using UPI transactions. The study looks at the factors that influence the adoption of UPI transactions among Generation X. The study also looks at the challenges faced by Generation X in using UPI transactions. The challenges include technological challenges, security challenges, failed transactions, and reluctance to change their long-held habits. The study also looks at the balance between conventional banking habits and new payment technologies. This study attempts to fill the gap in understanding digital financial inclusion across population age groups by focusing on the experiences of Generation X in the Delhi-NCR region. The findings of the study can help policymakers and financial organizations formulate strategies to improve the user experience for UPI users from different generations..

Keywords
Recommended Articles
Original Article
From AI Anxiety to AI Adaptability: The Role of Emotion Crafting in Enhancing Adaptive Job Performance in the Age of Agentic AI
...
Original Article
Sustainable Consumption Among Generation Z: Examining the Influence of Environmental Knowledge, Financial Awareness and Green Purchase Intentions in an Emerging Market
...
Original Article
Mapping the Evolution of Algorithmic Recommendation Systems in E-Commerce (2020–2025): Productivity, Impact, and Thematic Hotspots from a Bibliometric Study
Original Article
Consumer Behaviour in the Era of Digitisation: A Study on the Role of the IT Sector in the Growth of the Indian Economy
Loading Image...
Volume 3, Issue 7
Citations
437 Views
352 Downloads
Share this article
© Copyright Advances in Consumer Research