Tourism is one of the fastest-growing industries globally, and the success of any destination depends largely on how well tourists are aware of it and how satisfied they feel after visiting. This study empirically examines the role of tourist awareness and satisfaction as determinants of destination choice in Amravati City, Maharashtra, India. A descriptive research design was adopted, with a sample of 74 tourists selected through convenience sampling. Primary data were collected using a structured questionnaire on a 5-point Likert scale, while secondary data were obtained from published research articles, tourism reports, and online databases. Descriptive statistics, Chi-Square tests, and multiple regression analysis were used to analyze the data. Results indicate that a majority of tourists possess significant awareness about the destination and are satisfied with facilities such as accommodation, transportation, cleanliness, and hospitality. Hypothesis testing confirms that both tourist awareness and satisfaction individually and jointly have a significant positive influence on destination choice. Furthermore, high levels of awareness and satisfaction contribute to tourists’ willingness to revisit and recommend the destination to others. The findings highlight the importance of effective information dissemination and quality service management for enhancing tourist experiences and supporting destination competitiveness...
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