Mythological cinema in India has historically served as a vehicle for preserving cultural heritage and transmitting devotional values, while also adapting to changing audience expectations. The film Roar of Devotion – Narsimha Avtar exemplifies this duality, blending the spiritual tale of Lord Narsimha with modern cinematic spectacle. This research analyzes the film through the lens of the strategic marketing mix (7Ps), exploring how devotion and commerce intersect in contemporary cinema. The study employs a qualitative, exploratory design, drawing on content analysis of the film, promotional campaigns, and secondary literature. Findings reveal that the film’s product design merges mythological authenticity with advanced production values; pricing strategies balance accessibility with exclusivity; hybrid distribution ensures global reach; and promotions integrate digital tools with devotional engagement. Furthermore, the role of people, physical evidence, and process highlight how audiences co-create cultural value and how immersive experiences sustain engagement. The research contributes to academia by filling a gap in linking mythological cinema with marketing frameworks, and to industry by offering strategies for positioning cultural products sustainably in competitive markets. At the societal level, the study demonstrates how devotional films foster cultural preservation, spiritual education, and global cultural diplomacy. Ultimately, the analysis underscores that the success of mythological cinema lies in balancing authenticity with innovation, devotion with strategic marketing. Mahavatar Narsimha (2025), a low-budget Indian 3D animated mythological film directed by Ashwin Kumar, became the highest-grossing Indian animated feature, breaking ₹300 crore in global collections despite modest marketing. By strategically mobilizing the classic 4Ps—Product, Price, Place, Promotion—enhanced by emotional messaging, cultural alignment, and technical excellence, the film redefined audience engagement for domestic animation. This study examines how its marketing mix, rooted in devotional storytelling and visual spectacle, drove its unprecedented success.