Advances in Consumer Research
Issue 4 : 1633-1644
Original Article
The Rising Tide of Gratitude Science: A Bibliometric Exploration
1
Independent Researcher Mumbai India
Abstract

A comprehensive bibliometric analysis of gratitude-related literature indexed in the Web of Science (WoS) core collection was undertaken, encompassing 2,982 scholarly documents published between 2009 - 2024 that featured the term "gratitude" in their titles, abstracts, or keywords. The dataset was systematically examined using WoS's native analytical tools and VOSviewer (version 1.6.16) to identify publication trends, citation networks, and collaborative patterns, revealing the United States, Australia, and the United Kingdom as the most productive countries, while highlighting key contributors and influential institutions. Through keyword co-occurrence and thematic mapping, five distinct research clusters were delineated: (1) evolutionary and biological perspectives on gratitude, (2) psychophysiological correlates of gratitude and wellbeing, (3) gratitude interventions within positive psychology frameworks, (4) developmental trajectories of gratitude in youth populations, and (5) mechanistic studies examining mediators and moderators of gratitude's effects. The analysis revealed a predominant Western bias in theoretical frameworks and methodological approaches, with particular emphasis on individualistic conceptualizations of gratitude, while simultaneously underscoring significant gaps in cross-cultural research, particularly from Global South perspectives and Indigenous Knowledge Systems. These findings suggest the necessity for future research to incorporate decolonial methodologies, culturally-situated epistemologies, and interdisciplinary approaches that acknowledge gratitude as a biocultural phenomenon, thereby expanding beyond the current constraints of Eurocentric positive psychology paradigms to develop more inclusive and holistic understandings of gratitude across diverse sociocultural contexts.

Keywords
Recommended Articles
Original Article
“Entrepreneurship Development Training and Enterprise Success: The Mediating Role of Entrepreneurial Competencies among RUDSETI Beneficiaries”
Original Article
“Digital Microfinance and Women's Economic Empowerment: An Empirical Study among Women Entrepreneurs in Karnataka”
Original Article
Role of Customers' Perception of Retail Formats in the Formation of Customer Satisfaction: An Empirical Study of Supermarkets in Delhi NCR.
...
Original Article
Impact of Blockchain Based After Sales Service and Battery Traceability on Customer Satisfaction in the Two Wheeler Electric Vehicle Market: Evidence from Bangalore City
Loading Image...
Volume 2, Issue 4
Citations
771 Views
783 Downloads
Share this article
© Copyright Advances in Consumer Research