manufacturing response and customer satisfaction within juice and soft drinks manufacturing companies. Using financial and operational data covering the period 2010–2022, the research employs descriptive and analytical methods supported by statistical analysis through SPSS. The findings reveal a consistent upward trend in production quantities, sales quantities, and production supply costs over the study period. Results show a statistically significant positive effect of JIT implementation on rapid manufacturing response, where a 1% increase in JIT usage leads to a 0.025% improvement in response speed. Furthermore, JIT adoption demonstrates a significant positive influence on customer satisfaction, with a 1% increase in JIT practices resulting in a 0.300% rise in customer satisfaction levels. The study concludes that implementing JIT enhances operational efficiency, reduces waste, minimizes inventory burdens, and supports timely delivery—collectively strengthening customer satisfaction and competitive advantage. Recommendations include increasing industry awareness of JIT practices, promoting rapid response strategies, and encouraging further academic research on JIT adoption within the beverage manufacturing sector.
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