Advances in Consumer Research
Issue 4 : 1567-1576
Original Article
The Impact of Artificial Intelligence Application Towards Digital Marketing
 ,
 ,
 ,
1
Assistant Professor and Research Scholar, Faculty of Management Studies , SRM Institute of Science and Technology , Chennai
2
Assistant Professor , School of Management Studies, Vels Institute of Science Technology and Advanced Studies (VISTAS), Chennai.
3
Assistant Professor, School of Management Studies, Vels Institute of Science Technology and Advanced Studies (VISTAS), Chennai.
Abstract

Numerous digital marketers remain unaware of the pivotal importance of incorporating artificial intelligence (AI) applications, while others grapple with how to effectively implement them. In the realm of digital and the social media marketing worldwide, AI currently functions as a significant disruptor. This paper's objective is to delve into specific AI applications like Chatbots, Semantic Search, and Web development, which can empower professionals within social media and the digital advertising agencies to attain advanced specialization without compromising their collaborative and creative capabilities. This dual approach is poised to yield a heightened return on investment. Consequently, this article possesses the potential to serve as an invaluable resource for the social media marketers aiming to adopt AI technologies to enhance the impact of their digital marketing strategies.

Keywords
Recommended Articles
Original Article
“Entrepreneurship Development Training and Enterprise Success: The Mediating Role of Entrepreneurial Competencies among RUDSETI Beneficiaries”
Original Article
“Digital Microfinance and Women's Economic Empowerment: An Empirical Study among Women Entrepreneurs in Karnataka”
Original Article
Role of Customers' Perception of Retail Formats in the Formation of Customer Satisfaction: An Empirical Study of Supermarkets in Delhi NCR.
...
Original Article
Impact of Blockchain Based After Sales Service and Battery Traceability on Customer Satisfaction in the Two Wheeler Electric Vehicle Market: Evidence from Bangalore City
Loading Image...
Volume 2, Issue 4
Citations
680 Views
837 Downloads
Share this article
© Copyright Advances in Consumer Research