The global study of digital media adoption has been extensive, but there is still much to learn about how it works in different parts of the world, especially in new markets like India. This research examines the relationship between the impact of digital media, perceived trust in digital marketing, and customer satisfaction in the context of purchasing consumer electronics among residents of the Delhi National Capital Region (NCR). Using a dataset of 145 respondents, researchers examine the demographic profiles, preferred digital platforms, and the interrelationship among these essential marketing constructs. Descriptive statistics show that consumers strongly prefer TVs, laptops, and appliances. Offline ads, email, and social media are the main ways people learn about these products. The average rating for digital marketing influence and perceived trust was moderate to high. The correlation analysis showed that there wasn't much of a relationship between any of the variables. This suggests that Influence, Trust, and Satisfaction are mostly separate ideas in this market. A Chi-square test also showed that there was no statistically significant link between the type of digital platform used and a person's preference for buying online or in person (p=0.598). The results indicate that although digital platforms are varied, their direct impact on the final purchase channel preference is constrained, necessitating marketers to reconsider a uniform strategy for digital engagement...
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