Nowadays, digital strategies are a major way that insurance companies in India get new non-life insurance customers. Four main digital marketing approaches—SEO, SMM, Email Marketing and Content Marketing—are investigated to see how they help a business acquire new customers. The data was drawn from interviews with 267 people involved in marketing and insurance policies in Mumbai, where the authorities are implementing IT agencies. SEO and SMM were found to have the biggest effect on customer acquisition, according to the results of the regression analysis. They point out that specific digital marketing efforts are key to stronger promotion, higher conversions and reliable growth in the Indian insurance industry
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