With the birth of new technologies and social media platforms, consumers' buying habits are completely transformed, especially their buying habits with young consumers, who communicate via the Internet, taking the lead. Social Media advertising targeting requires several elements to create personalized ads that impact consumer attitude and purchase decisions including data analysis, avatars algorithms, behavioral tracking, etc. In the present study an attempt has been made to find out the relationship between the Targeted Ads in Social Media with Impulse Purchase intention (IPI) among Youth consumers by using Mixed Method approach. Structured questionnaires were used to administer to 300 respondents (aged 18-30 years) and semi-structured questionnaires were used for a face-to-face interview of 20 individuals so as to gather qualitative data. The results suggest that primary reasons for impulsive buying behavior are: appeal of the dialogues in advertisements targeted at personalised ads, dialogue personalisation, influence of a friend in social media and fear of missing out (FOMO). Some psychological effects on the conviction of shoppers in the purchase made in spontaneous shopping are also investigated: social validation, instant gratification and visual engagement. These qualitative findings complement the quantitative data, underscoring the significance of eliciting consumers' emotional responses and purchasing behaviors through algorithm-driven recommendations. The findings underscore the changing influence of social media on consumer decision-making and the importance of data privacy and manipulation regarding advertising issues. It adds three digitally time dependent factors in digital marketing plan – Technological, Psychological and Social, while also offering the mixed methods approach, adding these elements to a combined all-in-one plan. The findings are relevant to both marketers and policy makers in terms of what ethical marketing strategies and how digital consumption would look like, as well as to the consumers