Today in the period of Digital convenience, Quick commerce apps such as Zepto, Blinkit, Swiggy Instamart and Flipkart Minutes have transformed consumer buying patterns by offering them high accessibility of different variety of products, speedy delivery at their door steps and promotional offers to persuade the consumers to buy instantly without any second thought. While these platforms provide convenience and immediate pleasure, they also make unplanned and spontaneous purchases leading the consumers to overspend or pay double the market price. The present article examines the impact of Quick commerce on consumer buying patterns specifically on impulsive buying tendencies of the consumer, post-purchases emotions (regret, dissatisfaction, guilt) and perceptions towards price premiums in case of promotional offers. The primary data collected of 59 urban respondents and analyzed using descriptive statistics and Chi-Square Tests to find out the relationship between impulsive behaviour, regret, overspending and loyalty of the consumers. The findings indicate that impulsive or spontaneous purchases and regret are common; these emotional outcomes do not reduce consumer’s app usage, indicating that convenience outweighs dissatisfaction for most users. Overall, the study contributes towards understanding the psychological and financial consequences of spontaneous consumption and offers practical strategies for negative outcomes while promoting digital purchasing
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