Advances in Consumer Research
Issue:5 : 2123-2130 doi: https://doi.org/10.5281/zenodo.18334323
Original Article
Strategic Decision-Making In The Age Of Ai: Transforming Business Models For Sustainable Growth
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1
Assistant Professor, Operations and IT, ICFAI Business School (IBS), Hyderabad , The ICFAI Foundation for Higher Education (IFHE), Hyderabad-India.
2
Assistant Professor, Asansol Engineering College
3
Assistant Professor, Department of Business Administration, NERIM Group of Institutions, Guwahati.
4
(MBA, Ph.d,UGC-NET,RPSC-SET), Associate Professor (IPS Business School).
Abstract

The advent of Artificial Intelligence (AI) has  well profoundly reshaped the way in which landscape of strategic decision-making, compelling businesses to mainly  rethink as well as reconfigure their operational and also the  strategic models for long-term sustainability. This study explores how AI-driven technology are remodelling conventional business paradigms by means of improving statistics-driven insights, optimizing aid allocation, and fostering innovation. The research examines the mixing of AI into key strategic methods consisting of marketplace analysis, chance evaluation, supply chain optimization, and patron engagement, illustrating how these adjustments lead to extra agile, resilient, and scalable commercial enterprise models. Furthermore, the observe delves into the ethical issues and governance demanding situations associated with AI deployment, emphasizing the need for responsible innovation and human-focused techniques. Through case studies and an evaluation of modern-day practices, the paper highlights the important position of strategic foresight and organizational adaptability in leveraging AI no longer merely as a tool for efficiency, but as a catalyst for sustainable boom and competitive advantage in an increasingly more virtual economic system..

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